OMNA Identity Graph
Drive your clients’ campaigns with real-time identity data
Our real-time and campaign-tested identity graph ties consumer and professional personas to hundreds of data points, all updated every second. OMNA is also a versatile data spine, enabling us to build robust customer data platforms around your clients’ first party data. And if your clients have more specific needs, OMNA includes three turnkey component graphs.
- Device Graph: Our Device Graph ties webs of connected devices back to an individual.
- Location Graph: Track where individuals go and contextually target to them based on their movement.
- Viewership Graph: Connects CTV viewership data across all devices in the home to IP and postal addresses for a comprehensive perspective of household viewership.
- Handcrafted syndicated audiences on all major platforms with custom options available.