Data is Your Friend

Ajay Gupta

About the author


At fourteen, Ajay made his first foray into the entrepreneurial world, publishing one of the first wrestling newsletters on the web. Armed with rudimentary SEO skills and a sharp pen, the newsletter grew to over 50,000 subscribers by the time the publication was sold in 2002 when Ajay was a college freshman. Most importantly, Ajay realized the ease with which communication could be carried out via e-mail.

A decade later, after an eclectic mix of degrees in Financial Economics, Creative Writing, and Mathematics from St. Lawrence University (BA) and Texas State University (MFA), Ajay started Stirista in 2009. The rest, as they say, is history.

Stirista has evolved into an award-winning data-driven, full-service marketing and solutions provider, based in San Antonio, Tex., with over 50 employees across three continents.  Ajay leads his talented team in advising brands to strategically blend first- and third-party data to power its campaigns across digital, email, and social. To date, they have helped over a dozen Fortune 500 companies, over 50 agencies, and hundreds of small businesses with personalized, targeted solutions in response to their most complex marketing challenges.

Away from the office, Ajay is also an avid and competitive sports enthusiast who participates in the company tennis, soccer, volleyball, and softball teams.


posts by author
How Technology is Changing B2B Sales Prospecting
In a recent panel discussion, someone asked me, “What is the biggest way technology is...
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Bot Fraud 2019: The Sad State of Email Marketing
Tongues have been wagging in the marketing world ever since the New York Times’ shocking exposé in...
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What Losing a Camera in College Taught Me About Hiring and Ethics in Advertising
As most businesses struggle with millennial retention, the number of full-time people who have ever...
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How to Combat Bot Fraud in Email Marketing
(Originally published in DMCNY Postings) Email has a reputation as the most cost-effective marketing channel....
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Fake Twitter followers for sale? What about fake email responses?
Tongues are wagging in the marketing world about the New York Times’s shocking expose about...
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I Started My First Email Newsletter at Fourteen—This is What I learned
I launched my first email newsletter when I was fourteen. An avid pro-wrestling fan, I...
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What Becoming a CEO Taught Me About Time Management
All of us start every week with the same number of hours – 168. What...
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What I Learned from a Fresh Look at Display Advertising
Starting a business is about solving a problem for your clients. When I started Stirista...
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How I Learned the Value of Linking B2B and B2C Data
Siloed data sets have been a bad practice we in the data world have put...
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Clean Database: What I Learned About Keeping a Database Clean
When we began Stirista, data was already firmly entrenched in the marketing world. However, I...
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