Use It Or Lose It: How To Maximize A First Half Underspend

Ruth Stevens

About the author


Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.  Learn more at

posts by author
10 B2B Marketing Strategies for a World Without Face-to-Face Events
With author’s permission. Originally published in Biznology July 7, 2020. The pandemic has taken away one...
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Looking Back at the Stirista 2020 End of Year Summit
As the first quarter of 2021 comes to a close, it’s easy to see how...
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Six Ways To Connect With Your B2B Website Visitors
With author's permission. Originally published in Biznology November 2, 2020. Website visitors are among your...
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Stirista’s Data-Driven Future: An Interview With SVP of Digital Solutions Hamid Qayyum
We recently caught up with Hamid Qayyum, Stirista's SVP of Digital Solutions, to get his...
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The Unified Theory of Database Marketing
Database marketing is all of a sudden the new holy grail. What with customer relationship...
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Beware of Dubious Data Providers: A 9-point Checklist
Are you hounded by email pitches offering access to all kinds of prospective business targets? ...
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Six Powerful B2B Marketing Tactics You May be Missing
There are so many great new techniques in B2B marketing today, it’s hard to keep...
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