Data is Your Friend

Ruth Stevens

About the author

BIO

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.  Learn more at www.ruthstevens.com.

posts by author
10 B2B Marketing Strategies for a World Without Face-to-Face Events
With author’s permission. Originally published in Biznology July 7, 2020. The pandemic has taken away one...
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Looking Back at the Stirista 2020 End of Year Summit
As the first quarter of 2021 comes to a close, it’s easy to see how...
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Six Ways To Connect With Your B2B Website Visitors
With author's permission. Originally published in Biznology November 2, 2020. Website visitors are among your...
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Stirista’s Data-Driven Future: An Interview With SVP of Digital Solutions Hamid Qayyum
We recently caught up with Hamid Qayyum, Stirista's SVP of Digital Solutions, to get his...
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The Unified Theory of Database Marketing
Database marketing is all of a sudden the new holy grail. What with customer relationship...
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Beware of Dubious Data Providers: A 9-point Checklist
Are you hounded by email pitches offering access to all kinds of prospective business targets? ...
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Six Powerful B2B Marketing Tactics You May be Missing
There are so many great new techniques in B2B marketing today, it’s hard to keep...
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