Use It Or Lose It: How To Maximize A First Half Underspend

Will Kunkel

About the author


Will Kunkel is the VP of Marketing at Stirista. He has worked on both the agency and brand side across b2b, b2c, and d2c and even ran his own NYC-based agency.

In his downtime, Will is usually cooking or working out with the occasional break to argue with his wife and three boys about the Knicks’ playoff chances.


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Big data is so pervasive in business today that some pundits think the focus on...
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