A Strategic Approach To Customer Acquisition

Picture this: you’re a marketer focused on customer acquisition at a new company. Where do you even start? From paid search and social, to email blasts and direct mail, even CTV and linear television, there’s so many different channels and tactics to explore. 

At Stirista, we believe that the best customer acquisition strategies are ones that are targeted, data-driven, and strategic to hit your KPIs and revenue growth.  

Data First: Understanding Your Audience

The customer acquisition process starts with understanding who your prospects are. Are you looking to find more of the same customer, or is there a new demographic you’d like to explore?

If you’d like to focus your customer acquisition on prospects that look like your top customers, Stirista will look beyond basic metrics to determine who those customers are. We then create lookalike audiences that can be activated across all your digital and offline channels, including CTV. 

Want to expand your lookalike audience? Stirista has over 420 omnichannel-ready targeting identifiers, from car and home ownership to lifestyle interests and relative voting behaviors. Have fun with your customer acquisition strategy – test out different demographics to find new customers to fill your database. 

Need B2B Data For Sales and Lead Gen? 

If you’re wondering how to acquire more customers via B2B lead gen or hypertargeted ABM, Stirista’s B2B data can help. With real-time identifiers like company data, firmographics, contact data, social data, and over 400 consumer data points, you can be confident your B2B lead gen efforts will lead to more revenue. 

Reach Prospects Where They Are 

Once you have selected your audience for a focused customer acquisition campaign, it’s time to choose the channels that will drive the most conversions. Stirista’s omnichannel-ready data can be activated across email, digital, direct mail, and even CTV. That’s a lot of places to put your budget, but our strategists can help you determine the best channels for your goals.    

Acquisition Email + CTV 

When you’re thinking about how to acquire more customers, the best bang for your buck will always be Acquisition Email. It’s a tried-and-true channel that can generate impressive results. But we can make email even more effective. Did you know that 69% of people check their email while watching tv? Imagine seeing an advertisement on your connected TV, and then seeing a conversion optimized-email from the same company almost instantaneously. That’s the power of customer acquisition with Stirista. 

Digital Display Ads

Stirista’s all-inclusive DSP+ seamlessly gets your digital advertising to more channels. You can move quickly to acquire more customers with predictable pricing, and execute complex, end-to-end multichannel campaigns without the costs needed for multi-vendor tech stacks.

Optimize Your Creative For Conversion

That leads us to the final piece of the customer acquisition puzzle – a creative strategy focused on conversions and revenue. Creative should be fun and interesting and seamless across all channels, but that’s just the beginning. Our data-driven creative team is involved in all aspects of the campaign, and we understand how to design a campaign that encourages each prospect to convert again and again.

As fun as it is to test out new demographics and channels and be creative, you want to ensure that you’re not just “throwing spaghetti against the wall.” By narrowing down who you are talking to, you can create a customer acquisition strategy that is focused and ensures you aren’t wasting your precious ad budget. Stirista will be here every step of the way to help you with strategic testing and real-time reporting on all your customer acquisition campaigns.