CDP As A Managed Service: More Efficiency, Less Headaches

As the central hub of all your outbound marketing, it’s important to have a robust Customer Data Platform. But as useful as a Customer Data Platform can be, it can quickly turn into a complex nightmare that is useful to no one. Having a Customer Data Platform that is built and managed by professionals can reduce headaches and make your outbound marketing processes more efficient.

CDP as a “managed service” is more than just black box monitoring and notifications. It’s really an extension of your marketing team, someone who bridges the gap between standard database operations and strategic marketing. 

As database marketers at heart, we do provide monitoring services – but it’s more than just failure notifications. We proactively monitor your data for trends, dips, and spikes, and will work collaboratively with your team to rectify any issues and account for any anomalies in the reporting. We work closely with your IT team to onboard any new data sources, and properly offload the old systems without affecting any of your historical data. Additionally, as experts in data management, we ensure that your data processing is secure and compliant, reducing headaches for your legal team down the road.

Our data onboarding process is personalized to ensure that incoming data is useful for your reporting and outgoing marketing goals. When you have a CDP as a managed service, you can expect a level of customization that works for you. Since we are intimate with the data, we can make changes and create personalized reporting that shows the customer segments and metrics that matter most to your C-Suite. And with our understanding of the reporting and the processes that go into the reports, our team can create Executive Dashboards and Summaries that make sense within the scope of your goals.  

As database marketers, we understand more than most that having a strategic plan to grow your database and customer segments is more efficient than the “batch and blast” method. Our strategists can help you determine data-driven opportunities to refine, grow, and test the marketing strategy, and provide a roadmap of how we can tackle those opportunities. We provide coordination and orchestration across all outbound channels and partners, so your marketing is seamless, data-driven, and revenue-producing.

CDP as a Managed Service extends beyond just data and report management. Our team will also utilize the data to execute your outbound campaigns to your different customer segments. From email and SMS deployments, to CTV and digital ad campaigns, we can manage the targeting, execution, and re-marketing to grow your database.   

Imagine having a robust CDP that is personalized to your marketing goals. Now imagine having specific plans to utilize the data to analyze your customer segments and grow your database. Now imagine having clear business goals to easily evaluate whether those plans succeeded, and a clear way to communicate the impact to your leadership. Now imagine being able to snap your fingers and have those plans expertly executed with the best targeting data, multichannel media buying, attribution, and transparency in the business. Now imagine that can all happen faster, easier, and for less money than you ever thought. With a partner your team loves working with. That your Legal and IT business partners love working with. That YOU love working with.

That’s your potential, with CDP as a managed service, by Stirista.