Navigate the post-Oracle Advertising World with Stirista

Many of you may be aware of the recent announcement by Oracle regarding their Cloud partnership with Google. This includes the closure of their advertising business and data marketplace. While this might seem like a significant change, this challenge fuels our commitment to pioneering new ways to help our clients find success.

Think of your relationship with Oracle’s marketplace as having a large shop within a bustling mall. Now, imagine that the mall is closing its doors. This doesn’t mean your shopping needs disappear! Instead, it presents a chance for customers  to connect directly with retailers, potentially finding a more personalized and efficient experience.

Stirista aims to be your (not-so-new … more on that later) new, trusted, retailer in the data marketplace landscape. We understand that the transition away from Oracle’s platform might cause some disruption, and we’re here to help.

The good news is, many of these customers have likely already received our data! If they’ve used Oracle for cross-channel campaigns, there’s a good chance our comprehensive audience segments have powered their marketing efforts. –  Here’s the even better news … they can seamlessly continue receiving high-quality data directly from Stirista.

At Stirista, we understand the importance of having immediate and flexible access to data. That’s why we offer direct distribution of our data through multiple channels including S3, SFTP, Snowflake, GCP, or any other platform where you need the data. This ensures that you can easily integrate our data into your existing workflows and applications.

For any custom segment requests or data-related questions, you can reach out to us at [email protected]. We are committed to supporting you throughout our partnership by offering interactive monthly Q&A workshops. These sessions will provide you with an opportunity to get personalized insights and answers to any queries you might have.

By partnering with us, you’ll have the flexibility and support needed to make the most out of our data offerings. Whether you’re looking to enhance your marketing strategies or gain deeper insights into your audience, Stirista is here to help you succeed.

Why is this good news for them? 

• Unmatched Audience Targeting: We offer a staggering 30,000 audience segments across 17 industries. This allows them  to pinpoint highly engaged individuals most receptive to their message. 
• Cross-Channel Consistency: Stirista’s data integrates seamlessly across all marketing channels, including CTV/OTT, social media, digital advertising, email, and direct mail. This ensures consistent audience targeting throughout the customer journey, maximizing campaign effectiveness.
• Customization at Their Fingertips: Our deep well of data allows for innovative custom segment creation. We can combine data points in unique ways to fulfill their specific needs, ensuring they reach the exact audience they’re looking for.

At Stirista, we’re committed to minimizing disruption and ensuring  campaigns continue to run, and thrive.