Stirista Announces Acquisition of Location-Based Data Measurement and Attribution Platform Nikaza

Stirista announced on Sept. 16 the acquisition of Nikaza, a location-based data measurement and attribution platform. The acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their effectiveness through multi-touch attribution of in-store and online purchases in one holistic platform.

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