The Importance of a Clean Data Infrastructure
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An Overdue Makeover

Change isn’t a bad thing. In fact, for a company like Stirista, change means growth. If you’re reading this blog, you’ve already seen the sweeping changes we’ve made to our new website. But did you notice that we’ve updated our logo?   To match the fresh, modern vibe of our…

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Meet Your Market: The Traveler

This is Meet Your Market, a series of posts for those who want to learn more about their customers. This series of articles caters to business owners and decision-makers alike who want a quick peek into the lives of the people who fuel their businesses. Today’s post focuses on how…

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Consumer Corner: Ho-Ho-Holiday Marketing

With the holiday season just around the corner, it’s time to put your product out there to be seen. Don’t let the stampede of holiday emails push yours to the bottom of a user’s inbox. To do this, make your ads attractive and straightforward. Remember, you want to get people…

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Does Context Marketing Actually Mean Anything?

We’ve all heard and seen great content marketing that goes viral. The “Will It Blend” series and Red Bull’s sky dive from space are just a few examples of content marketing done right. A great email marketer knows content marketing can win over consumers by posting interesting, exciting content that…

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4 Critical Email Blunders to Avoid

Do you have email marketing horror stories? Was there a defining moment when you realized a particular marketing strategy or campaign bombed? Today’s digital technology allows marketers to reach new audiences with greater ease than ever before. However, not all email strategies are equally effective. Many tactics can negatively influence the…

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The Mobile Monster’s Effect on Email Marketing

Do you know how to reach your mobile customers? Nearly every industry is dealing with the effects of mobile technology on consumer behavior and expectations. Email marketing is especially sensitive to the shift to mobile technology because consumers consistently use smartphones and tablets to access emails. Just take a look at some of…

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Why a Strong Email Database Matters

How would you rate your email list? Do information gaps prevent you from creating targeted email campaigns? According to HubSpot, the integrity of your email marketing database falls by 25 percent on an annual basis. Why? Consumers aren’t static. Their behaviors and preferences change as a result of life events, and…

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Mobile Ready to Rumble

There is a massive shift happening in the world of email marketing. Have you felt it? You should, since most of us are now tied to our mobile devices from the time we wake up to the time we go to sleep. We’re always connected, meaning it’s never been easier…

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