Creating Content for a Targeted Audience
Six marketing myths that can ruin a campaign

It’s surprising how much wrong information is out there about email, even though it’s one of the best marketing strategies. So let’s make sure we’re all on the same page. Here are the top email marketing myths, debunked. Email is over This is a common misconception among marketers. As social…

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Meet Your Market: 2014 Diagnosis and 2015 Suggestions

This is Meet Your Market, a series of posts for those who want to learn more about their customers. This series of articles caters to business owners and decision-makers alike who want a quick peek into the lives of the people who fuel their businesses. Today we will look at…

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Marketers stress over technology in 2015

As digital marketing continues to be an important resource for businesses, marketers could face some challenges in the new year. According to a Gartner report cited by Forbes, digital marketing budgets are expected to rise 8 percent in 2015. A new report from StrongView also found that more than half…

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How to make unsubscribe pages that stop customers in their tracks

Your email unsubscribe process may not seem like the place to focus on customer outreach. However, optimizing this step gives you a final chance to make an impression with your online users. It’s sad to see customers go, but unsubscribing doesn’t necessarily mean they’re gone forever. It’s also wise to…

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Just say ‘No’ to rotating banners

Website utility can make or break an online store. If the navigation structure doesn’t make sense, conversion rates can suffer. Even worse, you may turn away first-time visitors that will never become customers. One of the most common blunders store owners make on their website is using a carousel, or…

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Beating out the big guys: marketing for small companies

Marketing can be a challenge for smaller B2B companies. It can be hard for a modestly-sized company to compete with bigger organizations on digital channels. Sometimes the entire effort seems like an exercise in futility. But marketers at small companies don’t have to give up hope. In fact, being small…

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Email marketing reigned supreme over Thanksgiving weekend

According to reports from Thanksgiving weekend, e-commerce is leading the pack in sales figures. Many people flocked to stores during the weekend rush, but more shoppers went online to find the best deals. Custora tracked online transactions in real time from more than 100 U.S. online retailers and 100 million…

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How can retailers deal with showrooming? By embracing it.

Now that customers have more channels available to them, they’re getting smarter about how they shop both in the physical and digital space. A great example of this is showrooming which has become a new trend in the e-commerce world. It happens when a customer looks at an item in-store…

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The majority of shares take place on the Dark Web

Marketers deal in data. Tracking customer behavior and monitoring social media are good ways for marketers to figure out what customers want. But it shouldn’t come as a surprise that there’s a huge amount of activity that marketers don’t track. Determining how to access this information would uncover new insight…

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How to make e-newsletter customers actually read

Nearly all businesses can benefit from having an e-newsletter, but many don’t invest in them. E-newsletters give people a chance to engage with your brand and become long-term customers rather than one-time purchasers. Customers who subscribe are more likely to keep buying. Consider this: according to Convince and Convert, 44…

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