The Importance of a Clean Data Infrastructure
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The sad state of B2B data and what to do about it

We know that the marketing environment relies on data. Unfortunately, most companies lack the complete data that would let them effectively target their prospects. As a result, many companies’ B2B marketing is suffering. New data cited by Direct Marketing News shows that the overall state of B2B marketing data is…

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6 digital marketing trends to keep an eye on

To some, digital marketing seems new. The truth is, it’s evolving quickly. Data is bigger; marketing platforms are long gone. The days when you could reach customers on just one channel are in the past. Your campaigns have to be targeted. Marketers used to design one-to-many campaigns, also known as…

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Meet Arin!

Stirista is profiling the great employees that keep our business alive and thriving. Next on the list, Arin Reya! Learn more about Stirista’s director of IT services. What’s your favorite part of working at Stirista? My colleagues.  We all get along, and everyone helps make workdays enjoyable. How would you describe…

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What is retargeting and how does it work?

What does retargeting do? Essentially, it involves ads that draw in customers who have been window shopping online. Let’s say a potential customer is browsing your website and looks at a product, like a pair of shoes, before leaving to visit Facebook. If you use retargeting ads, Facebook can display…

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Mobile ads aren’t as good as they could be

We all know that consumers are using their devices to access the Internet more than ever, but most marketers don’t realize just how seismic this shift is. People aren’t just browsing; they’re actually converting on their devices. It’s time for marketing departments to really dig deep into mobile. The case…

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Don’t stand so close to me: avoiding the marketing creep factor

As digital marketing becomes increasingly commonplace, marketers are often faced with a conundrum: how do you effectively personalize messages without becoming, well, creepy? We’ve all received emails that cross that line. But we’ve also gotten messages that delight us with their relevancy, like an upsell that comes at just the…

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How to increase engagement with a welcome email

Often when marketers are new to email, they don’t realize the potential of sending messages to customers at specific times. There are a few integral parts to any email campaign, and the welcome message is one of them. Are you missing out on the enormous benefits of the welcome email?…

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Email marketing mistakes that torpedo brand trust

Everyone messes up. As the saying goes, “to err is human, to forgive, divine.” This holds true in everyday life, but your customers aren’t likely to let you off the hook so easily if you make an email marketing mistake. You’re not their friend or family member, but you’re hoping…

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The struggle of dealing with customer data

Marketing is becoming increasingly data-driven—you’ve probably figured that out by this point. The thing is, without the right systems in place, data can be overwhelming. It comes from hundreds of different sources. But despite the unimaginable amounts of data they have, marketers actually want access to more. This leaves companies…

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How to create an awesome newsletter: lessons from theSkimm

One of the most effective ways to keep customers engaged is to create a newsletter. Many organizations have newsletters to keep customers on top of industry news—and this approach works. According to Quartz, 44 percent of executives are focused on the news when they wake up in the morning and…

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