The Importance of a Clean Data Infrastructure
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Why content marketing needs an omnichannel approach

Content marketing may be marketing’s biggest buzzword, but marketers still have their work cut out for them when it comes to putting together a successful content marketing strategy. Content helps you connect with customers and build relationships, possibly before they are even in the market for a new product. While…

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Five Ways to Optimize Media

In the course of our nearly seventeen years of developing data-driven campaigns, we’ve gathered more than a few guiding principles to get the most out of a media plan. It goes without saying that you must always start by identifying clear objectives and establishing benchmark metrics for success in everything…

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Drive Revenue with Content Marketing

Content marketing is an effective tool for driving revenue growth and brand awareness. According to the Content Marketing Institute, content marketing is the process of “creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience.” This guest blog was written by Laura Hills, VP of Marketing…

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Digital ad spend skyrockets

It’s a digital world we live in, and marketers need to wise up. Spend on digital ads continues to skyrocket while investment in traditional media lags. Since the late 1990s, digital ad spend has grown incrementally. And finally, this year, digital reached a tipping point. An all-time high for digital…

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5 Reasons You Should Go Mobile Now

If you haven’t already optimized your website, ads, and social media strategy for mobile, then you’ve got some serious catching up to do. The world has rapidly shifted to mobile in the past decade. In 2008, analysts at Kleiner Perkins Caufield Byers boldly forecasted that by 2014 “mobile would overtake…

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The Boomer’s Benefit to Marketing

Popular wisdom states that when targeting a specific group, you should genuinely understand them. And who understands Baby Boomers—those aged 50 to 68—better than themselves? Baby Boomers want to be active and engaged with the world, which makes them an underutilized resource for marketing teams. This is what the demographic…

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