The Importance of a Clean Data Infrastructure
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5 Tips to Boost Email Open Rates

Email is a marketing workhorse, allowing companies to develop strong customer relationships. However, it only works if customers actually open your email. How do you get your customers to stop deleting your emails so you can show them all the good stuff that’s inside? 1. Sender Familiarity Customers who are…

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4 Marketing Changes to Look out For

Mobile, content and search engine optimization continue to be big players in digital marketing, but they have evolved since yesteryear. Here are some adjustments you may need to make to your current strategies to stay competitive in the digital marketing world: 1. Think Mobile First You should have made changes…

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New Facebook Ad Product

Mobile ad spend continues to increase as consumers continue to occupy more time on mobile devices. The downside? These ads still fail to engage most of the time. To solve this issue, Facebook announced a new mobile ad experience that may be a game changer for marketers. Mobile Ad Spending…

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3 Data Driven Marketing Challenges

Marketers need to embrace data to effectively reach their audiences and send the right messages, but it’s easier said than done. There are a number of reasons why marketers continue to struggle when implementing data. Here are a few of those marketing challenges. 1. Fragmented Systems Companies use too many…

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How to Achieve the Viral Email

Email probably isn’t the first thing that comes to mind, when you think of social sharing. However, you should pay attention to the number of people who share your emails. Email forwards demonstrate that your subscribers are truly engaged with your content—enough so that they want to pass it on.…

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Customers dislike digital ads, but there’s still hope for marketers

Customers want better digital ads. Every marketer has had the experience of being an online shopper. It’s annoying when you see too many ads that are completely irrelevant to your interests. Why are you subjecting your customers to something you know is unpleasant? According to a report from Tapad and…

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