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Are You Writing Like it’s 1997? (You Should Be.)

A lot happened in 1997. Bill Clinton began his second term, Steve Jobs returned to Apple, and the world was rocking out to the Backstreet Boys. It was such a busy time that a major development was lost in the shuffle: researchers analyzed how people read on the web. And…

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How to Make Your Content More Effective with Usability

How to Make Your Content More Effective with Usability Marketers often forget that creating relevant marketing material is just part of their equation. If that content is difficult to use, potential customers will go somewhere else. The answer is a factor called usability. Although usability is normally measured by how…

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