data-driven marketing trends 2018 7 Crucial Data-Driven Marketing Trends (For 2018 and Beyond)
Stirista debuts SCOUT

Stirista announces the commercial availability of a real-time data-as-a-service solution for business marketers, Scout™ — which enables users via a plug-in to access “live,” verified and current professional contact information when visiting customers’ and prospects’ LinkedIn profiles. “One challenge when visiting and using the social media profiles of customers and…

From Listening to Engagement—the Sephora Way

Are you reluctant to take the leap to the digital advantage because you are doing reasonably well in the traditional channel? Or are you still sitting on the fence–wondering whether to go full on digital or stay at a 50-50 level? Well, let me tell you the Sephora story. Sephora,…

Virtual Reality Will Blend Digital Advertising and Content Marketing

If you’ve seen Specter, the 2015 James Bond movie, did you realize that you were watching an ad during the chase scene? Aston Martin paid to have its prototype race along the banks of the Tiber River with Bond behind the wheel, and viewers lined up to watch it because…

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