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Announcing the Official Launch of StiristaLINK

This week marks the official launch of StiristaLINK, one of our most innovative products yet. StiristaLINK offers a means for marketers to append customers’ and prospects’ profiles with B2B, B2C, and social data. “Consumer and business lives often are intertwined,” said Ajay Gupta, our CEO. “As a result, there are…

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Reaching Your Customers Anywhere

In the data industry, we’ve often had the bad habit of compartmentalizing our data. You could get people’s professional information from a B2B database or personal information from a B2C database, but not both. We changed that with StiristaLINK, our newest data product. StiristaLINK connects our B2B and B2C databases,…

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Announcing the Launch of Our New Website

Here at Stirista, we are excited to announce the launch of our new website. Our growing list of clients range from the data savvy, B2B, digital marketers, B2C, educators, politicians, agencies, end users and many others. With such a vast range of clients, we needed to make our website easily…

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Active Engagement: Let Customer Need Drive Your Solution

Customer engagement assumes greater importance when a company recognizes that it is losing customers and the ensuing battle with competitors. Not being the choice in a competitive global market is equivalent to not being “liked” on social media. For a company engaged in providing tailored communication solutions, being ignored can…

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Don’t Underestimate Email Marketing

Email marketing goes back to the early days of the internet, when dial-up connections and AOL reigned supreme. However, email marketing has recently undergone a renaissance, thanks to rise of smartphones. Smart phones enable your customers to access their emails wherever they go. All of this means that email marketing…

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Empathy is in Decline, and That’s Bad for Marketing

At its core, good marketing is no more than creating trust. If your customers don’t trust you, then they will not pay attention to what you are saying. The first step to gaining your customers’ trust is to understand them—and that means you need empathy. Keep reading to find out…

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Using Emotional Connections to Strengthen Consumer Bonds

In our earlier blogs you read about Lacta, the Greek chocolate brand that charmed its customers through the magic of love, and Sephora, the international cosmetics and beauty products’ retailer that wowed its customers by giving them an opportunity to choose from a stupendous range of options. Both companies had…

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