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Is Perfectionism Suffocating Your Creativity?

It almost sounds counterintuitive to say perfectionism is the enemy. After all, who doesn’t want their work to be perfect? Fierce competition between companies makes marketers particularly susceptible to perfectionist thinking. But perfectionism is actually a major problem that can stifle creative thinking and bully you into docility. Worse, it…

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The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

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Introducing Our New Life-Event Triggers

We are pleased to announce the release of our life-event trigger data, our first new data offering of 2017. The new data offers information about people who are undergoing a variety of life-changing events, such as getting married, buying a home, and starting a business. In addition to postal addresses,…

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Reviewing 2016—a Special Year at Stirista

As the year ends, we would like to look back on some of the events that defined 2016 at Stirista. Here is a quick look back at what made 2016 a special year for us. Political Reports Social media played an extraordinary role in this year’s presidential campaigns, and we…

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