Bot Fraud 2019: The Sad State of Email Marketing

Ajay Gupta

About the author

BIO

At fourteen, Ajay made his first foray into the entrepreneurial world, publishing one of the first wrestling newsletters on the web. Armed with rudimentary SEO skills and a sharp pen, the newsletter grew to over 50,000 subscribers by the time the publication was sold in 2002 when Ajay was a college freshman. Most importantly, Ajay realized the ease with which communication could be carried out via e-mail. A decade later, after an eclectic mix of degrees in Financial Economics, Creative Writing, and Mathematics from St. Lawrence University (BA) and Texas State University (MFA), Ajay started Stirista. The rest is history. Ajay is also an avid sports enthusiast and participates in the company tennis, soccer, volleyball, and softball teams.

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posts by author
Bot Fraud 2019: The Sad State of Email Marketing
Tongues have been wagging in the marketing world ever since the New York Times’ shocking exposé in...
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What Losing a Camera in College Taught Me About Hiring and Ethics in Advertising
As most businesses struggle with millennial retention, the number of full-time people who have ever...
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How to Combat Bot Fraud in Email Marketing
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Fake Twitter followers for sale? What about fake email responses?
Tongues are wagging in the marketing world about the New York Times’s shocking expose about...
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Proving Your Agency’s ROI Begins With Client Buy In
Now that omni channel marketing has become mainstream, relying on isolated media channels seems archaic....
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I Started My First Email Newsletter at Fourteen—This is What I learned
I launched my first email newsletter when I was fourteen. An avid pro-wrestling fan, I...
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What Becoming a CEO Taught Me About Time Management
All of us start every week with the same number of hours – 168. What...
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What I Learned from a Fresh Look at Display Advertising
What I Learned from a Fresh Look at Display Advertising Starting a business is about...
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How I Learned the Value of Linking B2B and B2C Data
How I Learned the Value of Linking B2B and B2C Data Siloed data sets have...
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Clean Database: What I Learned About Keeping a Database Clean
When we began Stirista, data was already firmly entrenched in the marketing world. However, I...
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