At fourteen, Ajay made his first foray into the entrepreneurial world, publishing one of the first wrestling newsletters on the web. Armed with rudimentary SEO skills and a sharp pen, the newsletter grew to over 50,000 subscribers by the time the publication was sold in 2002 when Ajay was a college freshman. Most importantly, Ajay realized the ease with which communication could be carried out via e-mail. A decade later, after an eclectic mix of degrees in Financial Economics, Creative Writing, and Mathematics from St. Lawrence University (BA) and Texas State University (MFA), Ajay started Stirista. The rest is history. Ajay is also an avid sports enthusiast and participates in the company tennis, soccer, volleyball, and softball teams.