Simple Ways to Use LinkedIn for Prospecting
The Benefits of Working with a Single Data-Driven Digital Agency

Digital marketing is broad. Any one of its components, such as social media marketing and display advertising, are vast enough to base a career around. That makes it difficult for companies of any size to fully explore digital marketing without turning to at least one digital agency. And between email,…

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Proving Your Agency’s ROI Begins With Client Buy In

Now that omni channel marketing has become mainstream, relying on isolated media channels seems archaic. But in many ways, that’s exactly what we do with our analytics. We may market in omni channel, but too often we analyze the results in a vacuum. This kind of swim-lane measurement makes it…

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What Becoming a CEO Taught Me About Time Management

All of us start every week with the same number of hours – 168. What we do with those 168 hours will determine how successfully we manage our personal and professional lives. I depend on my calendar and plan out my week every Sunday evening. As the week progresses, I…

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How to Boost Your Onboarding Rates for Better Digital Marketing

Onboarding your offline data is a great way to reach your audience online, where most Americans spend over 10 hours a day. However, it can be difficult to get started in the world of DMPs, DSPs, and custom audiences without the help of a digital agency. A good digital agency…

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Are You Ready to Make the Switch to Omni Channel Marketing?

For marketers, omni channel marketing may sound like what we have been doing for years—reaching customers on multiple channels and devices. But omni channel marketing means moving those channels and audiences out of siloes. However, omni channel marketing requires an exceptional understanding of your customers, as well as the means…

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How I Learned the Value of Linking B2B and B2C Data

How I Learned the Value of Linking B2B and B2C Data Siloed data sets have been a bad practice we in the data world have put up with for far too long. There’s a reason tightly siloed datasets have lasted as they have—they’re easy to create, difficult to connect, and…

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What I Learned About Maintaining a Clean Database

When we began Stirista, data was already firmly entrenched in the marketing world. However, I quickly found that the rush to jump on the data-driven bandwagon had led many marketers to neglect one of the most important pillars of data—maintaining a clean database. Since then, I have seen dirty databases…

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How Newly Engaged Trigger Data is Revolutionizing Marketing

Picture this: couple falls in love, couple gets engaged. Couple plans wedding, buys a house, has children, lives the dream. Sound familiar? That’s because, in reality, it is still a very common order of life events.  It is also a queue that many brands and their marketing teams can capitalize…

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Data Enhancement Services
3 Ways Data Enhancement Can Help Improve Your Marketing

3 Ways Data Enhancement Can Help Improve Your Marketing Marketing is often a tricky word, especially if you’re a business without a dedicated team, the sheer concept can be downright terrifying. So how do you begin? Once you do, how do you know you’re on the right track? What is…

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Email Hygiene Services
3 Tips for Improving Your Email Lists with Email Hygiene

3 Tips for Improving Your Email Lists with Email Hygiene Among the most often encountered suggestions for improving the success rate of email marketing is cleaning a list to get rid of inactive subscribers. It is a splendid concept to routinely get rid of all challenging bounces along with persisting…

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