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What I Learned About Maintaining a Clean Database

When we began Stirista, data was already firmly entrenched in the marketing world. However, I quickly found that the rush to jump on the data-driven bandwagon had led many marketers to neglect one of the most important pillars of data—maintaining a clean database. Since then, I have seen dirty databases…

How Newly Engaged Trigger Data is Revolutionizing Marketing

Picture this: couple falls in love, couple gets engaged. Couple plans wedding, buys a house, has children, lives the dream. Sound familiar? That’s because, in reality, it is still a very common order of life events.  It is also a queue that many brands and their marketing teams can capitalize…

Data Enhancement Services
3 Ways Data Enhancement Can Help Improve Your Marketing

3 Ways Data Enhancement Can Help Improve Your Marketing Marketing is often a tricky word, especially if you’re a business without a dedicated team, the sheer concept can be downright terrifying. So how do you begin? Once you do, how do you know you’re on the right track? What is…

Email Hygiene Services
3 Tips for Improving Your Email Lists with Email Hygiene

3 Tips for Improving Your Email Lists with Email Hygiene Among the most often encountered suggestions for improving the success rate of email marketing is cleaning a list to get rid of inactive subscribers. It is a splendid concept to routinely get rid of all challenging bounces along with persisting…

Increase Onboarding Match Rates with Linked B2B Data

It’s never fun putting valuable resources into compiling the perfect B2B data set only to see it translate to low match rates when you onboard for digital advertising. Yet it has become part of the daily grind for B2B marketers, lowering ROI’s and holding back digital campaigns. It doesn’t have…

Ethnic Appends Will Prepare Your Data for the Future

A person’s culture is an inextricable part of his or her identity, affecting experiences, perspectives, and much more. In a country founded on immigration and in which immigrants and their descendants are expected to account for 88% of the U.S. population increase between 2015 and 2065, multicultural marketing is something…

The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

Reaching Your Customers Anywhere

In the data industry, we’ve often had the bad habit of compartmentalizing our data. You could get people’s professional information from a B2B database or personal information from a B2C database, but not both. We changed that with StiristaLINK, our newest data product. StiristaLINK connects our B2B and B2C databases,…

Active Engagement: Let Customer Need Drive Your Solution

Customer engagement assumes greater importance when a company recognizes that it is losing customers and the ensuing battle with competitors. Not being the choice in a competitive global market is equivalent to not being “liked” on social media. For a company engaged in providing tailored communication solutions, being ignored can…

Don’t Underestimate Email Marketing

Email marketing goes back to the early days of the internet, when dial-up connections and AOL reigned supreme. However, email marketing has recently undergone a renaissance, thanks to rise of smartphones. Smart phones enable your customers to access their emails wherever they go. All of this means that email marketing…

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