Reaching Beyond the Target Audience
Stirista Earns Silver DMA International ECHO Award

We are excited to announce that our digital campaign for Great Clips received the prestigious Silver award for the Best Retail Campaign of 2017 at the prestigious Data and Marketing Association’s International ECHO awards. Pop-star Mark McGrath made the announcement on October 8th at the ECHO Awards gala in New…

onboarding audience
Get on Track with Onboarding – The Case for Uploading Audiences for Targeting

Yesterday, analysts came out to say that Facebook may be misleading about its audience sizes. It turns out, Facebook’s advertised targeting numbers are higher than those in the US census. Much higher in some instances–Facebook has records for 25 million more US adults under 35 than were actually counted in…

data kings
Data Kings Rule the Digital World

A recent article in the Economist calls data “the oil of the digital era” and argues that control of this asset is the driving force in the powerful world of business today. What’s more, this power gives an unfair advantage to the big 5 data giants: Alphabet [Google], Amazon, Apple,…

The LiveRamp Data Innovators Program Delivers Powerful Predictive Targeting to Marketers

There’s something special about coming together with another company to offer customers something they can’t get anywhere else. That’s why we jumped at the opportunity to join forces with AnalyticsIQ to become the first, proven custom data partnership in LiveRamp’s Data Innovators program. In addition to paving the way for…

The Benefits of Working with a Single Data-Driven Digital Agency

Digital marketing is broad. Any one of its components, such as social media marketing and display advertising, are vast enough to base a career around. That makes it difficult for companies of any size to fully explore digital marketing without turning to at least one digital agency. And between email,…

Proving Your Agency’s ROI Begins With Client Buy In

Now that omni channel marketing has become mainstream, relying on isolated media channels seems archaic. But in many ways, that’s exactly what we do with our analytics. We may market in omni channel, but too often we analyze the results in a vacuum. This kind of swim-lane measurement makes it…

What Becoming a CEO Taught Me About Time Management

All of us start every week with the same number of hours – 168. What we do with those 168 hours will determine how successfully we manage our personal and professional lives. I depend on my calendar and plan out my week every Sunday evening. As the week progresses, I…

How to Boost Your Onboarding Rates for Better Digital Marketing

Onboarding your offline data is a great way to reach your audience online, where most Americans spend over 10 hours a day. However, it can be difficult to get started in the world of DMPs, DSPs, and custom audiences without the help of a digital agency. A good digital agency…

Are You Ready to Make the Switch to Omni Channel Marketing?

For marketers, omni channel marketing may sound like what we have been doing for years—reaching customers on multiple channels and devices. But omni channel marketing means moving those channels and audiences out of siloes. However, omni channel marketing requires an exceptional understanding of your customers, as well as the means…

How I Learned the Value of Linking B2B and B2C Data

How I Learned the Value of Linking B2B and B2C Data Siloed data sets have been a bad practice we in the data world have put up with for far too long. There’s a reason tightly siloed datasets have lasted as they have—they’re easy to create, difficult to connect, and…

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