The Importance of a Clean Data Infrastructure
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The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

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Reaching Your Customers Anywhere

In the data industry, we’ve often had the bad habit of compartmentalizing our data. You could get people’s professional information from a B2B database or personal information from a B2C database, but not both. We changed that with StiristaLINK, our newest data product. StiristaLINK connects our B2B and B2C databases,…

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Active Engagement: Let Customer Need Drive Your Solution

Customer engagement assumes greater importance when a company recognizes that it is losing customers and the ensuing battle with competitors. Not being the choice in a competitive global market is equivalent to not being “liked” on social media. For a company engaged in providing tailored communication solutions, being ignored can…

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Don’t Underestimate Email Marketing

Email marketing goes back to the early days of the internet, when dial-up connections and AOL reigned supreme. However, email marketing has recently undergone a renaissance, thanks to rise of smartphones. Smart phones enable your customers to access their emails wherever they go. All of this means that email marketing…

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Empathy is in Decline, and That’s Bad for Marketing

At its core, good marketing is no more than creating trust. If your customers don’t trust you, then they will not pay attention to what you are saying. The first step to gaining your customers’ trust is to understand them—and that means you need empathy. Keep reading to find out…

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Using Emotional Connections to Strengthen Consumer Bonds

In our earlier blogs you read about Lacta, the Greek chocolate brand that charmed its customers through the magic of love, and Sephora, the international cosmetics and beauty products’ retailer that wowed its customers by giving them an opportunity to choose from a stupendous range of options. Both companies had…

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From Listening to Engagement—the Sephora Way

Are you reluctant to take the leap to the digital advantage because you are doing reasonably well in the traditional channel? Or are you still sitting on the fence–wondering whether to go full on digital or stay at a 50-50 level? Well, let me tell you the Sephora story. Sephora,…

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Virtual Reality Will Blend Digital Advertising and Content Marketing

If you’ve seen Specter, the 2015 James Bond movie, did you realize that you were watching an ad during the chase scene? Aston Martin paid to have its prototype race along the banks of the Tiber River with Bond behind the wheel, and viewers lined up to watch it because…

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Take the Leap to the Data-Driven Digital Advantage

The digital advantage is now an attainable reality. What does the advertiser hope for? Visibility—strategic positioning—converted to sales, right? All three can be yours if you take the leap to the data-driven digital advantage. In the good old days, an advertisement appearing in the newspaper or a magazine would have…

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How Niche Segments Can Save the Advertiser-Consumer Relationship

Choosing the right audience is one of the most basic tenants of advertising. But until recently, limitations in data collection made it nearly impossible to send ads to narrow, specific audiences. As a result, most ads had to appeal to a larger audience than they needed to. Worse, advertisers sent…

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