The Importance of a Clean Data Infrastructure
The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

Responsive Advertisements

Video advertisements aren’t just important for your content marketing; they’re the most dominant medium of marketing your strategies will use. As the future becomes today, they will only become more necessary. You need to make sure your videos aren’t being shut off right away. But how? We already discussed how…

Flat design modern vector illustration concept of the abstract website page background with simple banner advertisement place and text for your ad here. Online advertising internet concept.
The 5 Display Ads You Meet at a Party

It’s becoming clear that digital advertising is taking the lead in the race for marketing spend. It is anticipated that companies will spend more on digital ads than they will on television in 2016 (that’s over 60 billion!) Everyone is throwing their chips onto the digital advertising table. That’s good…

woman clicking on advertisement
Three Ways to Get More out of Your Advertisments

The internet is full of advertisements. There are ads for products, for services, for sites and stories, for memberships and for newsletters. But what makes a successful online advertisement? What grabs a consumer’s attention and makes them think “I should click this link”? This is where you must turn to…

Marketers continue to put more revenue toward digital advertising, but do these ads reach consumers?
Consumers Adopt Ad Blocking Software at a Cost to Advertisers

Marketers continue to put more revenue toward digital advertising, but do these ads reach consumers? New research suggests that marketers may create expensive digital campaigns in vain, spending advertising dollars on content customers never see. The question is, what can marketers do about it? Wasted Digital Ad Spend A new…


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