data-driven marketing trends 2018 7 Crucial Data-Driven Marketing Trends (For 2018 and Beyond)
how to combat bot fraud in email marketing
How to Combat Bot Fraud in Email Marketing

(Originally published in DMCNY Postings) Email has a reputation as the most cost-effective marketing channel. Consumers like it, too. Research by our DSP partner Adobe found that 61% of consumers prefer to receive offers via email, while only 5% prefer social media. With many data vendors promising guaranteed open and…

READ MORE
Fake Twitter followers for sale? What about fake email responses?

Tongues are wagging in the marketing world about the New York Times’s shocking expose about how easy it is to buy fake Twitter followers, and how most of the followers you buy turn out to be “bots” or fake accounts, and not real people. Me, I was not surprised.  Not…

READ MORE
email append services
How to Better Target Your Emails to Customers

Possessing a customer’s email address is insufficient by itself to be considered a great advantage in your marketing activities. By using professional email append services where data and information are added to the contact database, you will know more about your potential customer and can market better and direct to…

READ MORE
email hygiene
Don’t Let Your Email Lists Decay! Good Email Hygiene Improves Deliverability

Emailing those who are not interested and/or who no longer exist at that address are a waste of both time and money. In just one year, 20 to 30 percent of email addresses decay. One of our key services is email list hygiene; effectively, this means cleaning your list so…

READ MORE
email append services
Email Append Services Helps Multi-Channel Marketing

A variety of opportunities exist today for companies to reach their clients. No matter which methods you use, from email marketing to social media, the only way your effort is going to be successful is if you can actually reach the right group of people with the right message. With…

READ MORE
I Started My First Email Newsletter at Fourteen—This is What I learned

I launched my first email newsletter when I was fourteen. An avid pro-wrestling fan, I would email subscribers about developments in the wrestling world. It was a modern-day equivalent of an entertainment blog. To my surprise, and my parents’ shock, the newsletter eventually grew to over 50,000 subscribers. As email…

READ MORE
Email Hygiene Services
3 Tips for Improving Your Email Lists with Email Hygiene

3 Tips for Improving Your Email Lists with Email Hygiene Among the most often encountered suggestions for improving the success rate of email marketing is cleaning a list to get rid of inactive subscribers. It is a splendid concept to routinely get rid of all challenging bounces along with persisting…

READ MORE
The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

READ MORE
Don’t Underestimate Email Marketing

Email marketing goes back to the early days of the internet, when dial-up connections and AOL reigned supreme. However, email marketing has recently undergone a renaissance, thanks to rise of smartphones. Smart phones enable your customers to access their emails wherever they go. All of this means that email marketing…

READ MORE
In the Land of Subject Lines and Second Lines

In the Land of Subject Lines and Second Lines: Recapping the Email Evolution Conference in New Orleans The annual Email Evolution Conference was held in New Orleans this past week, and there were almost as many pairs of Mardi Gras Beads as there were pearls of wisdom for the modern…

READ MORE
Page:12
Logo of Contact

Please complete the form below to download