Best Practices for Avoiding the Spam Folder
The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

Don’t Underestimate Email Marketing

Email marketing goes back to the early days of the internet, when dial-up connections and AOL reigned supreme. However, email marketing has recently undergone a renaissance, thanks to rise of smartphones. Smart phones enable your customers to access their emails wherever they go. All of this means that email marketing…

In the Land of Subject Lines and Second Lines

In the Land of Subject Lines and Second Lines: Recapping the Email Evolution Conference in New Orleans The annual Email Evolution Conference was held in New Orleans this past week, and there were almost as many pairs of Mardi Gras Beads as there were pearls of wisdom for the modern…

more people are checking email, more often
Customers Are Addicted to Checking Email

If you feel like you’re checking email one too many times a day, you’re not alone. A new survey from Adobe likened excessive email use to an addiction, and evidently it’s one that many Americans suffer from. Customers may prefer email marketing to other forms of brand communications, but after…


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