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Political Marketing Techniques – How to Build Trust and Integrity in Political Marketing

Have you ever wondered how some politicians seem to know exactly which marketing channels or messaging to use to garner support from their target audience? That’s because many of them use political marketing techniques that focus on data insights and specific contact information to reach the right people. Why Use…

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Using Political Marketing Data to Target Millennials

The polarization of American politics over the last few years has changed the way citizens approach everything in their lives, from where they live to whom they interact with to the products they buy. Since the election of Donald Trump to the presidency, this phenomenon has gone into overdrive, and…

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Forecasting the Votes

Forecasting the votes With the Iowa caucuses wrapping up, politics is on everyone’s mind, especially those pushing for their candidates or the causes they represent. Yet, the direction of political marketing is changing faster than a politician’s stance (I kid, I kid). It brings to mind a quote by Abraham…

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