The Importance of a Clean Data Infrastructure
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Introducing Our New Life-Event Triggers

We are pleased to announce the release of our life-event trigger data, our first new data offering of 2017. The new data offers information about people who are undergoing a variety of life-changing events, such as getting married, buying a home, and starting a business. In addition to postal addresses,…

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Reviewing 2016—a Special Year at Stirista

As the year ends, we would like to look back on some of the events that defined 2016 at Stirista. Here is a quick look back at what made 2016 a special year for us. Political Reports Social media played an extraordinary role in this year’s presidential campaigns, and we…

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Helping Homeless Children in San Antonio

Getting involved in the community is one of our favorite core values, especially during the holidays. Around this time every year, Stirista donates to a local charity. This year the $10,000 donation went to The Open Arms Children’s Ranch, a local children’s shelter that needs all the help it can…

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Announcing the Official Launch of StiristaLINK

This week marks the official launch of StiristaLINK, one of our most innovative products yet. StiristaLINK offers a means for marketers to append customers’ and prospects’ profiles with B2B, B2C, and social data. “Consumer and business lives often are intertwined,” said Ajay Gupta, our CEO. “As a result, there are…

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Announcing the Launch of Our New Website

Here at Stirista, we are excited to announce the launch of our new website. Our growing list of clients range from the data savvy, B2B, digital marketers, B2C, educators, politicians, agencies, end users and many others. With such a vast range of clients, we needed to make our website easily…

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Stirista debuts SCOUT

Stirista announces the commercial availability of a real-time data-as-a-service solution for business marketers, Scout™ — which enables users via a plug-in to access “live,” verified and current professional contact information when visiting customers’ and prospects’ LinkedIn profiles. “One challenge when visiting and using the social media profiles of customers and…

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The Future of B2B Digital Data

We usually hate talking about ourselves, but in this case we just can’t help it—we have to congratulate our data teams on some major accomplishments. In the last few months, they have transformed our B2B digital database by connecting it to our B2C, social, and voter data. Now, our clients will…

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Who is More Influential: Clinton or Trump?

Amid the discussion of social media in the 2016 election, we decided to find out which presidential candidate is more influential. We used our experience in database marketing to compare the social media influence of the candidates’ Twitter followers, as well as the influence of Hillary Clinton and Donald Trump.…

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Who’s Following Trump and Clinton?

The Twitter followers of Donald Trump and Hillary Clinton turn out to be more similar than different, demographically, based on an analysis conducted by the San Antonio database marketing company Stirista. Surprisingly, a third of Trump followers are registered Democrats. Other than gender and race, Trump and Clinton supporters share…

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Stirista—Making Global Strides & Leaving Footprints in San Antonio

Stirista’s global outreach increased significantly when it acquired Point Shout, a Belgium based mobile app platform with interactive map technology. Having a presence across four continents (North America, Africa, Asia, and Europe), Stirista is now one of the largest international data-driven companies in the world. While increasing its network globally,…

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