Best Practices for Avoiding the Spam Folder
A Valentine’s Day Story from Galaxy Chocolates—The Chase

Do you remember how the Greek chocolate brand Lacta promoted itself on Facebook, harnessing the power of social media? Well, this Valentine’s Day, Galaxy Chocolates from UK has released a short ad film, The Chase, leveraging the power of a story to promote its brand. The Chase is a striking…

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Is Perfectionism Suffocating Your Creativity?

It almost sounds counterintuitive to say perfectionism is the enemy. After all, who doesn’t want their work to be perfect? Fierce competition between companies makes marketers particularly susceptible to perfectionist thinking. But perfectionism is actually a major problem that can stifle creative thinking and bully you into docility. Worse, it…

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The Top 3 Ways to Stop Stress Today

The Top 3 Ways to Stop Stress Today Deadlines, responsibilities, personality clashes, and so many more things can generate stress in the workplace. And although eating right, exercising, and getting rest are all great pieces of advice, the reality is that not many people can truly employ those habits on…

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5 Things You Need In Your Conference Survival Kit

5 Things You Need In Your Conference Survival Kit Accompanying the first chirpings of Spring in the air is the snapping and zipping of suitcases. It is the time of year when conference season begins to pick up, and it seems like every week there is absenteeism from the office…

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11 Funny Ways Technology has Changed Your Life

  11) You see someone using an actual pay phone & question if you’re in the Twlight Zone then promptly check your cell to make sure it’s still 2016.       10) The only paper map you believe left in existence is the Goonies treasure map. Does anyone actually…

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Stay on the “Nice” List: How to Market Smart During the Holidays

Our sentimental feelings about the holidays can sometimes cloud our judgment. Recall, perhaps, your zealous family member who had the life-size singing Santa Claus.

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writing desk with computer
Should you be writing like a Nigerian prince?

Remember when emails from Nigerian Princes were all the rage? They seem like a fond remnant of adolescence, like the Backstreet Boys or Myspace (RIP).

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Adding Up AdTech: Post-Con Review

The first glance of New York City intimidates. Unlike other cities that recline over the terrain like quaint little rugs, the edifices of NYC punch upward and outward, claiming their space. It’s no surprise that Ad Tech’s largest conference takes place annually in New York, because the ad tech industry…

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Read this blog, or else.

“If you don’t buy this magazine, we’ll kill this dog,” is the call-to-action on the famous MAD magazine cover of the early 70s. Its extreme message made it popular, an easier feat for a periodical known for humor. While it is not recommended that marketers start threatening domestic animals to…

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Marketing says you need to become “younger and more animated,” but what does that mean?It’s making your advertisements less mature and more responsive.
Be a Professional Kid

Your ads are clear and concise, and your videos are catchy. Your campaign is pushing across hundreds of websites, three social media channels and a televised commercial or two. The problem is that none of this is getting through to the customers. Why not? Marketing says you need to become…

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