email hygiene

Don’t Let Your Email Lists Decay! Good Email Hygiene Improves Deliverability

Emailing those who are not interested and/or who no longer exist at that address are a waste of both time and money. In just one year, 20 to 30 percent of email addresses decay. One of our key services is email hygiene; effectively, this means cleaning your list so that it remains effective and responsive.

As you acquire new subscribers, it is important to engage with them and assess the effectiveness of those communications. When your subscribers show no further interest, they are wasting time and space on your email list.

Keeping subscribers on your email list who have no further interest in your products or services reduces your deliverability rates when you could have better used those expenses to direct your campaign to targeted individuals.

Here is a very creative illustration from JetBlue.com of an email hygiene campaign asking customers to update their email preferences.

jetblue email hygiene campaign

Good Email Hygiene Improves Email Deliverability!

Our experience in performing email list hygiene will reduce the number of returns and can increase your deliverability rate. Your email is going to be received, along with your message, by the individual that wishes to receive it. We have the skills and technology to master this important task for you.

Frequent email list hygiene ensures that messages are effective and avoid SPAM traps. We can help you increase engagement rates and ISP effectiveness.

We understand deliverability algorithms and the individual choices between email providers to what they let through and what and why they refuse other emails.

Contact us today if you need email hygiene services and we will help you remove inactive subscribers to boost the profitability of your campaigns.

About the author

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...


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