Insights From the Social Followers of The Lion King vs. Frozen

Purpose: 

The purpose of this study is to gain insights into the backgrounds (including gender, age, race/ethnicity, education, the presence of children ages 18 and under in the household, and political affiliations) of the fans of two popular and beloved Walt Disney Pictures films – The Lion King and Frozen – via their followers on Twitter to determine what insights, if any, that can be gleaned.

Background: 

The Lion King is an animated musical feature film released by Walt Disney Pictures in the U.S. on June 24, 1994. It is Disney’s 32nd animated feature film, telling the story of a young lion named Simba (“lion” in Swahili), who is set to succeed his father, Mufasa, as King of the Pride Lands.

Meanwhile, Scar, Simba’s paternal uncle, murders Mufasa. Simba, manipulated into thinking he was responsible for his father’s death, flees the country.  Years later and now grown, Simba, having received a new perspective on his past from his childhood friend, Nala, along with guidance from a shaman, Rafiki, returns to challenge his uncle and claim his birthright as the rightful heir.

The Lion King grossed $766MM in box office sales and was the highest-grossing film of 1994 and, at the time, was the second-highest grossing film of all time. The film earned two Academy Awards for its achievement in music, and also won a Golden Globe Award for Best Motion-Picture – Musical or Comedy. The film gained additional sales through its re-releases (IMAX and large format, and 3D) as well as home media releases, video games, and stage adaptations. With the newest technology, a photo-realistic, computer-animated remake of the film debuted in the U.S. on July 19, 2019.  

Frozen is a 3D computer-animated musical fantasy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. It debuted on Nov. 19, at the El Capitan Theater in Hollywood, Calif., went into limited release Nov. 22 and widely released across the country on Nov. 27, 2013. It is Disney’s 53rd animated feature film. 

Based on “The Snow Queen,” the classic Hans Christian Andersen fairy tale, the story centers on a princess (Anna) who goes on a journey with an iceman, his loyal reindeer and a hapless snowman, to find her estranged sister, Elsa, who inadvertently locked their kingdom in a state of perpetual winter. 

Frozen earned $400MM in the U.S. and Canada and more than $1.2B globally. It is currently the 14th highest-grossing film of all time and the highest grossing film of 2013. In 2014, with over 18 million units sold via home media in the U.S., it became the all-time best-selling film of the year. And by January 2015, it became the all-time best-selling Blu-Ray disc in the U.S.  It has won many awards, among them, two Academy Awards (Best Animated Feature and Best Original Song – “Let It Go”) a Golden Globe Award for Best Animated Feature Film, two Grammy Awards (Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media, “Let It Go”). Since then, an animated short film and featurette based on the film have been released. And a full-length feature film sequel, Frozen 2, is scheduled for release in U.S. theaters on Nov. 22, 2019. 

Results:

Gender: Followers of The Lion King were more likely to be male (53.6% vs. 25.7%); whereas, followers of Frozen were more likely to be female (74.3% vs 46.4%).

Age: The Lion King captured more of the 25-34 age group (32.2% vs. 24.8%); whereas, Frozen captured more of the 35-49 age group (38.2% vs. 32.4%).

Race/Ethnicity: Followers of The Lion King were most likely to be African American (18.8%) or Hispanic (17.7%) than the followers of Frozen (6% vs. 13.1%, respectively).

Education: Followers of The Lion King were more likely to have attended some college (35.6% vs. 27.7%); whereas, followers of Frozen were more likely to have completed high school (46.3% vs. 41.5%) and college (19% vs. 15.2%).

 

Presence of Children Ages 18 and Under in the Household: Followers of Frozen were slightly more likely to have children ages 18 and under in the household than followers of The Lion King.

Ages of Children in the Household*:  Followers of Frozen had more children, on average, than followers of The Lion KingFrozen also had a greater number of children ages 0-12; whereas, The Lion King followers had a slightly greater number of children ages 13-18.

*Total is greater than 100%, as some followers had children within different age ranges.

Politics: Followers of The Lion King were more likely to be Democrats than the followers of Frozen (64.7% vs. 52.9%).

Conclusion:

The rates of home ownership (Frozen, 85% and The Lion King, 84.3%) vs. renting (Frozen, 15% and The Lion King, 15.7%) as well as income ranges across all levels were statistically insignificant, and therefore, not included in this brief. The biggest differences noted included education, gender and politics.

Data, such as those included in this study, could prove useful to marketers, brands and perhaps even political campaigns, looking to enhance or expand their prospect lists.

Methodology:

Stirista, using a proprietary tool, independently compared and analyzed the Twitter followers of The Lion King and Frozen on July 8, 2019.  The purpose was to compare the results for analysis to gather insights and determine if any trends or differentiations could be ascertained from the resulting data.

About the author

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...


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