Team Stirista: Kelechi Ibe
Our bi-weekly “Team Stirista” spotlight features Kelechi Ibe, Stirista’s talented and dedicated digital marketing specialist. In his role, Kelechi works behind the scenes to ensure our clients and prospects are aware of our wide range of services, including the use of digital marketing tools on Google, our social media platforms, advertisements and more. Let’s learn more about Kelechi.
1.) Tell us more about your responsibilities and tasks, and what your average workday looks like.
I’m responsible for Stirista’s internal marketing campaigns. Anything ranging from search engine optimization (SEO), website analytics, Google AdWords, and social media advertising. I also help with lead assignments for our sales team. Whenever we get a lead from one of the internal marketing campaigns, I assign them to a member of our sales team.
2.) What do you like best about working at Stirista?
The fact that there are a lot of opportunities to grow. Stirista is a fast-growing company and there are a lot of opportunities and strategies that our competitors are currently not using. What I like best is finding ways to outcompete them and continue helping our company grow.
3.) What sparked your curiosity about this position?
I love the act of acquiring customers and connecting people with solutions that they are looking for online. I’ve always loved digital marketing and data analytics. I’ve found that looking at numbers, looking at data and transforming that data into actionable insights and business objectives is something I’m very interested in. When I found out that the position would consist of those things, it sparked my interest because those are the things I’m really good at.
4.) What excites you most about what you do?
Knowing that there are a lot of untapped opportunities to grow and knowing that I have the ability to help make them happen. I come to work every day knowing that there are strategies we could implement that will give us an edge over some of our key competitors. This excites me a lot and is one of the main reason I absolutely love working here.
5.) What did you do before coming to Stirista?
Stirista was my first job out of college. I graduated in 2015. Before that, I was basically learning things on my own. I was self-taught with most of the things I know about digital marketing. Unfortunately, I didn’t learn all of those things in college, so I had to dedicate the time to learn Facebook marketing, Google AdWords, SEO, blogging, website design, and creating high converting landing pages.
I also went out of my way to acquire both Google and HubSpot’s certifications because I knew those were things most companies look out for when hiring a digital marketing specialist. After I graduated, I spent a lot of time applying the things I learned. I helped my sister in Nigeria run her Facebook advertising campaigns, created my own website, wrote articles about digital marketing and created some case studies.
I spent about a year doing that and as soon as I was done doing all of that preparation, I got hired with Stirista in just three weeks of officially applying for a job.
6.) Tell us something we don’t know about you.
I’m the youngest in my family and I think a lot of people don’t know that seeing I am very tall. I am the tallest (at 6’ 7”) not only from my immediate family but from my entire extended family–both on my mom’s and dad’s sides. Also, not a lot of people know that I love country music. It relaxes me to listen to the stories they tell. I don’t have a favorite country singer, but some artists I listen to include George Strait, Luke Bryan, Don Williams, and Kenny Rogers. Finally, no one knows this but I have always wished I was left-handed 😊
7.) What advice would you give to those who are interested in doing what you do?
First, you have to love digital marketing, you have to love advertising and you have to love the marketing industry, in general. If you have that passion, then learn from experts: Read their blogs, watch their videos and webinars, listen to their podcasts and pick their brains (if possible). Make sure that you’re learning from people who are actually implementing what they teach. Go to their websites to see if they are getting the results they are claiming they’re getting; and if you see them getting those results, then that’s something that obviously works. You have to keep implementing what you learn because it is by implementing that you get better and develop confidence.
Stirista has a lot of opportunity for growth and I’m excited to be working here. I’m looking forward to being a part of the reason why we grow.