Team Stirista: Michael Gremillion
Our “Team Stirista” spotlight for June features Michael Gremillion, our expert digital analyst who is always ready for new challenges! Michael is one of the original digital department team members and is always looking for new ideas and strategies to help our clients with their campaigns. Let’s learn more about Michael.
1.) Tell us more about your responsibilities and tasks, and what your average workday looks like.
I don’t think anybody here really wears just one hat, but I generally manage the digital campaign execution – which entails helping ad awareness, engagement, and online conversions to happen through social channels, banner ads and search results, both video and static. I also assist with client communication, which sounds very broad but specifically helps the client understand exactly what they will be involved with and what we will be doing. Everything from minor details to the broad overview, and really helping to break down the operation side, which can get very technical, into simpler and easier-to-understand concepts. I also assist with a lot of the reporting. Others may generate the reports and build them, but I’ll still help on the design and what needs to be reported, and then I’ll issue it to a client.
It’s an ongoing adjustment of strategy, from the initial conception of a campaign through to the ongoing reporting, all the way to the campaign’s end. We always talk about, “How can this get better? How can we do it to the fullest extent?” I will give a lot of input, as requested, by the client. Sometimes they know exactly what it is, and that’s great; and sometimes they come in not knowing and looking for some guidance, and I’m there for that as well.
My average workday at Stirista is coming in and getting emails from our development team. That’s reviewing a lot, going over our software as a service and our offers online. I also go through and review all of the existing campaigns to make sure that everything is running smoothly and going as planned. After all of that has been reviewed and any necessary emails replied to immediately, I transition into reviewing if we have any launches for that day and if we have any reporting for that day. Obviously, if we have a campaign that should be launching, many times it will be automated to an already launched or will already be set up. But you can never be too careful and it’s always good to double- and triple-check your work. If there are any reports being sent, I make sure that the numbers are properly calculated and that there wasn’t a wrong plus or minus sign somewhere showing an incorrect value, and then send it to the client. There are usually a couple of meetings to recap the performance that I will assist with or be on-hand to assist with and that goes back to the client communication part of the job.
My day also involves a lot of reviews of collateral or propositional work that our sales team uses. It’s very beneficial for someone like me, who’s in the trenches in actual campaign operations, to help shape or build a brochure or a deck, and offering email copy so that when our salespeople are reaching out to new clients, it speaks accurately and very clearly.
2.) What do you like best about working at Stirista?
Working at Stirista has been really great for its flexibility. What I mean by flexibility though, beyond coming in a little bit later one day and making up time, is the flexibility to speak with leadership and with my peers and adjust our standard operating procedures to not be forced into a mold. We take a different approach to each project. We’ve never run two campaigns that are same, and being able to approach my boss or my coworkers and say “Hey, if you’ve got a little bit time, I would really like for you to look over this…” or “I’ve had some ideas if we could just review this.” Having the ability to not only have them listen but bounce ideas back and forth, even on major issues or large campaigns are very complicated, we’ll sit and have a full brainstorming session to clarify what our goals are and how we plan to achieve them. There are no set paths. The flexibility of being able to do that is really great and it helps me perform at my greatest capacity.
3.) What sparked your curiosity about this position?
For the digital position specifically, it was being a part of something new. I was part of the founding team, myself and Blaine, for the digital department. It was so unique, largely different from what the rest of Stirista had previously done and still continues to this day. That intrigued me because it posed this new challenge that really hadn’t been met and also let me be in that trailblazer sort of position, allowing me to help shape future focuses and operations.
4.) What excites you most about what you do?
I’m excited by the challenges. I’m excited about someone coming up to me saying “I want to do ‘X,’” and I’ll say, “Okay, let’s talk about how we can accomplish that.” We do have checkboxes that we tick, such as how long the campaign is going to run and where the client wants to advertise. But, what it comes down to is a unique solution that accomplishes their objective. I find it just thrilling. No two days are the same, no two campaigns are the same, and we get to adjust and see for each and every one how and in what direction it grows.
5.) What did you do before coming to Stirista?
Before Stirista, I worked in computer repair/maintenance and just general help. I was a part of a Geek Squad but just not with Best Buy, but a more independent version. I had fun helping teach people about computers.
6.) Tell us something we don’t know about you.
I am the youngest of three, all of whom are involved in IT. None of us began going in that direction. I believe my oldest brother had eyes on journalism, my middle brother had eyes on education, and I had absolutely no idea where I was going to end up. And yet, all of us ended up in technical positions, although we are all still doing very different things.
7.) What advice would you give to those who are interested in doing what you do?
The biggest thing that I can say is to stay on top of what is currently happening. If you stay on top of what’s going on and you stay aware of current technology and marketing, which is a very specific intersection, it shows a lot of knowledge and preparation for what’s going on.