How Social Media Audience Analysis Accelerates Your Marketing Success

Successful marketing endeavors begin with a thorough understanding of your audience, and social media campaigns are no exception. Conducting a social media audience analysis before you launch your campaign can improve its performance and get the most out of your budget.

With good use of actionable analytics, you can have the power to know how your audience is going to engage with content before you even create it. You will cut down on your outbound expenditure, and you will have more free capital to invest in your other endeavors once the social media campaign is fully operational. However, like most things in marketing, analyzing your audience can take time to get right. The following are just a couple of ways you can improve your next social media audience analysis.

Pinpoint action-targeting campaigns

The number one thing to keep in mind during your social analysis is the importance of specificity when building your end game blueprint. There are many different metrics with which you can analyze the health of your online presence. In one, sharing-centric campaign you may be primarily focused on generating as many unique visitors as possible, while in another your objective might be to optimize your clickthrough rate. Some campaigns may target comments while other campaigns may be entirely focused on generating more followers.

The application of social media analysis is extremely versatile, and you will have the best chance of mastering it when you have compartmentalized your efforts into specific areas.

Develop personas

The accuracy with which you develop your target persona isn’t limited to social media specifically, but it is something that social media analysis will give you unparalleled opportunities to improve. The age, career, geographical location, online media consumption attitude, and other attributes will be critical in terms of fine-tuning or social media campaigns.

With a good persona-targeted analysis, you will know what alterations in your campaign approach appeal to the unique combination of target persona attributes that you’re targeting.

Optimize your social media analysis quality today

Although getting started on a social media audience analysis is doable for marketing departments of any size, professional help can make it both easier and more effective.

At Stirista, we’re dedicated to improving social media campaigns and we would be happy to help you out as well. If you would like to kick-start your social media activity productivity on the right foot, feel free to get in contact with us for a consultation.

About the author

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...

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