Stirista Earns Silver DMA International ECHO Award
We are excited to announce that our digital campaign for Great Clips received the prestigious Silver award for the Best Retail Campaign of 2017 at the prestigious Data and Marketing Association’s International ECHO awards. Pop-star Mark McGrath made the announcement on October 8th at the ECHO Awards gala in New Orleans.
Launched in 1929, the ECHOs are one of the oldest and most prestigious marketing competitions in the world. Hundreds of agencies apply for the award worldwide.
The ECHO awards have traditionally focused on creative efforts, and Stirista’s recognition signals a shift as data and custom audience solutions continue to gain prominence in the advertising industry. “What separates us from traditional ECHO finalists is that we combine in-house data with agency-style campaign management,” said Stirista CEO Ajay Gupta. “We specialize in helping clients find new customers and retain existing ones better, and working with Great Clips on their cutting-edge Customer Journey program continues to be a great honor.”
“At Great Clips, we invest in knowing our customers well – and to allow our over 4,400 salons across the United States and Canada to engage with them efficiently, effectively and in a manner that reflects the personality of our company,” said Heather Briggs, senior director of marketing planning, Great Clips. “Stirista, in its targeted digital and email delivery, is indispensable in this effort, as are all our ad partners. We are thrilled to win the ECHO award from our industry peers. This is both an exciting and challenging time for retailers – and we truly believe in applying a data-driven approach to building brand engagement and, importantly, achieving business goals.”
Great Clips’ Customer Journey strategy integrates corporate and franchise marketing programs to increase customer visits using targeted, timely promotions across channels using intelligent discounting. It consists of three campaigns: customer acquisition, transition customer return, and win back. Prospects and customers are modeled using geographic and demographic information to score and select best prospects to match with creative that resonated with each customer or prospect’s life stage.
Stirista managed the campaign’s 1:1 digital delivery, contributing to triple-digit ROI’s across all three campaigns in the Customer Journey. Contact us if you would like to find out how we can apply that same expertise to your next campaign.