Stirista Named Marketing EDGE Corporate Disruptor
Stirista has been named by Marketing EDGE as the Corporate Disruptor for 2020. Stirista will be honored in New York City alongside Lifetime Achievement Award winner Tim Hawthorne from Hawthorne Direct, Corporate Heritage Award winner, Acxiom, and the six outstanding marketing leaders 40 or under named 2020 Rising Stars.
The EDGE Awards is widely considered ‘The Oscars’ of the marketing industry and will have more than 500 top CEOs and marketing leaders from across the U.S. The ceremony is slated to take place at Pier 60, Chelsea Piers, on Monday, Sept. 14, 2020.
Marketing EDGE is a leading non-profit organization that, for more than 50 years, has been dedicated to helping build the next generation of marketing leaders nationwide by connecting students with working professionals to provide them with the valuable resources and connections they need to help their marketing careers thrive. The Corporate Disruptor Award pays tribute to a leading corporation that is paving a new frontier in marketing while demonstrating a corporate and industry-wide commitment to support the future of the field through education, mentorship, and services. Plus, the Corporate Disruptor honoree must display incomparable integrity, promote the awareness of marketing as a valuable profession, as well as being a respected member of the business community.
Marketing EDGE CEO and President Terri Bartlett shares, “Stirista continues to have a tremendous impact on the industry as a whole, thanks to the dynamic leadership of CEO and co-founder, Ajay Gupta and his partnerships among his clients, his team, as well as his unwavering commitment to shaping future marketing leaders in the marketing and advertising industries. Our Awards Selection Committee recognized that while many companies have remained siloed, Ajay’s insightful vision pivoted Stirista to become the data-driven, full- service marketing solutions company it is today. We are proud to honor Stirista with Marketing EDGE’s 2020 Corporate Disruptor Award.”
“Data-driven” is a relatively new buzzword in the marketing world. However, Stirista has been disrupting the status quo for a long time by talking about data-driven marketing campaigns long before it became fashionable and cool to say those words. Ajay and his team help major brands strategically blend first- and third-party data to fuel their marketing campaigns across digital, email, and social platforms.
“I am proud that what was once a vision and a strategic plan over a decade ago has more than come to fruition and continues to evolve to this day,” says Stirista co-founder and CEO Ajay Gupta. “Being recognized by Marketing EDGE is one of the highest honors a data-driven solutions company can receive, and I’m tremendously grateful for my industry peers for selecting us. We’ve stayed true to our vision of helping marketers get to where nobody else is going with our incredible Stirista family.”
Stirista is a data-driven marketing and solutions company that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. With some of the most comprehensive real-time databases in the world, Stirista gives a 360-degree view of an individual. Our campaigns and data insights have made us a trusted industry leader recognized for its expertise in helping companies acquire new clients. For more information, please visit www.stirista.com.
About Marketing EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that shapes the future of marketing by connecting students, academics, and professionals to the resources and relationships they need to see, move, and stay ahead. Marketing EDGE expands access to leading research, resources, and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.