Stirista Welcomes Vincent Pietrafesa as Vice President, B2B Products
Stirista announced the hiring of Vincent Pietrafesa as Vice President of B2B Products. Based in New York, his primary responsibilities will include ensuring the continued strategic growth of Stirista’s footprint in the B2B sector and driving forward new and innovative product development to meet the collective needs of marketing and sales teams.
The hiring comes as Stirista continues to aggressively move forward with creating a separate B2B division fueled by SaaS products to complement its service-based offerings. With two patent filings in the works, Stirista will be further bolstering the B2B team with a number of hires in the coming months.
Vincent comes to Stirista with nearly two decades of industry experience, having formerly held leadership positions at data giants such as Infogroup. He was a recent recipient of the Rising Star award in New York City, presented by Marketing EDGE, an industry leader devoted to the education and support of the newest generation of diverse and inclusive marketers. He is also a current board member for the Direct Marketing Club of New York (DMCNY.org) as the Networking Events Chair.
Stirista founder and CEO Ajay Gupta shares, “I’ve known Vince for many years and have seen him ascend to be among the best in the industry. I know that he will play an integral role in Stirista’s future, and I look forward to seeing Vince helping lead our B2B division by forging genuine relationships and providing smart, actionable solutions for our B2B clients.”
Vincent is a graduate of the State University of New York (SUNY) at Oswego. Away from the office, Vincent is a popular and highly sought-after master of ceremonies for corporate events as well as a stand-up comedian in NYC.
“I’m very excited to begin my career at Stirista, an organization that is continuously adapting to the needs of the client,” Vincent says. “Having closely followed Stirista’s growth trajectory over the years, I look forward to contributing not only to the B2B division, but to the overall success of the company.”
Learn more about Vincent in his LinkedIn profile.
Stirista is an award-winning data-driven marketing agency that specializes in blending first-party and third-party data to power client campaigns across digital, email, and social channels. Stirista’s omnichannel marketing approach helps clients generate real leads and conversions. With some of the most comprehensive, real-time databases in the world, Stirista gives clients a 360-degree view of future customers. For more information, please visit www.stirista.com.