Team Stirista: Vincent Pietrafesa

This month’s Team Stirista blog features Vincent Pietrafesa, our new Vice President of B2B Products & Partnerships.

Tell us about your daily and overall responsibilities as well as how your average workday looks. 

As the VP of B2B Products & Partnerships, my overall responsibilities are to not only develop marketing and customer acquisition products but to also work with those marketers on their overall marketing strategy.  My day to day is really all about the identification of these products and customers.  

What do you like best about working at Stirista?

I like the different teams we have here at Stirista.  I love the fact that we have in-house creative, marketing as well as customer successes!  We really emphasize helping our clients with a full-service solution.  

What excites you most about your job?

I’m most excited by the freedom to develop products and services that will make an impact to the modern marketer.  I also look forward to the opportunity to work with both B2B and B2C brands.  

Tell us about your background. What did you do before coming to Stirista?

I have worked in the direct and digital marketing industry for 18 years, holding several business and partner development roles.  Before Stirista, I was most recently with the BusinessWatch Network for six years, helping to build strategic partnerships.  

Tell us something we don’t know about you or that others might be surprised to learn.

I care about this industry very much and have been a board member for the Direct Marketing Club of NY ( for six years.  

What people may even be more surprised to learn is that by night I’m a stand-up comedian here in NYC and a corporate master of ceremonies.  I have hosted several industry events, including the 2014 Data & Marketing Association (DMA) annual conference with NBA legend Magic Johnson as well as the DMCNY Silver Apple Awards in 2018.  

What advice would you give to someone interested in what you do?

Study the industry from the ground up and absorb as much information as possible.  I had tremendous industry training from Direct Media right out of college in 2001. I would also suggest not to be afraid to ask for what you want, and make sure you learn and respect your peers.  I try never to burn any bridges because you never know when a former colleague, client, or company will be working together with you again in the future.  

About the author

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...

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