Who’s Following Trump and Clinton?

The Twitter followers of Donald Trump and Hillary Clinton turn out to be more similar than different, demographically, based on an analysis conducted by the San Antonio database marketing company Stirista. Surprisingly, a third of Trump followers are registered Democrats. Other than gender and race, Trump and Clinton supporters share remarkably similar demographics. When it comes to issues, Trump followers are less extreme than may be expected on gay marriage, gun control and abortion but vehement on immigration and the Affordable Care Act. Stirista gathered this data by matching the candidates’ Twitter followers to their in-house database of U.S. consumers and voters, to produce this ground-breaking study, one of the first of its kind.

Read the full report here

Read the press release

See it on POLITICO

See it on The Wall Street Journal

About the author

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...


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