OMNA IDENTITY GRAPH
Everything you need to build a class-leading customer data hub
Our real-time OMNA Identity Graph contains a massive range of online and offline identifiers, making it the strongest data spine in the industry and the perfect foundation for your customer data hub. Build a more robust understanding of your customers, create lookalike audiences around your best customers, and reach them wherever they go with OMNA’s three component graphs:
- Device Graph: Our Device Graph ties webs of connected devices back to an individual.
- Location Graph: Track where individuals go and contextually target to them.
- Viewership Graph: Connects CTV viewership data across all devices in the home to IP and postal addresses for a comprehensive perspective of household viewership.