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How to

Build Your



How to find, engage with, and retain your high-value prospects

There are two sides of the marketing equation: Customer Acquisition, and Customer Retention. A lot of marketers focus on the first while neglecting the second. However, these two distinct aspects should be viewed as part of the same process - the overall Customer Journey.

That means following a prospect from the first touchpoint through to conversion and then on the path to becoming a best customer: a loyal, engaged brand advocate, who makes purchases and spreads the word on their own accord about your company.

Find out more about Lifecycle Marketing and how to Build Your Best Customers in our latest white paper, where we explore how to create long-lasting, strong relationships with your customers that go beyond that first conversion.

All of this, and more, is covered in our latest White Paper


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