• Ajay Gupta


    Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.

  • David Bailey

    Vice President of Sales

    David graduated from the University of Arkansas with a BA in Political Science. Since June 2013, David has worked with Stirista from Long Island, New York, leading the sales efforts. With experience in graphic design, direct mail, printing, and even acting, David is truly Stirista’s Renaissance man. He has a passion for making connections with people and brings this zeal for life to the table in everything he does.

  • Blaine Britten

    Vice President of Digital Marketing

    Blaine graduated from The University of Texas at Austin in 2011 with a BBA in Corporate Finance. With a mind for making sense of data and preemptive problem-solving, Blaine joined Stirista in January of 2015 as a Data Analyst. Prior to joining Stirista, Blaine worked in marketing and sales, creating simple summaries of large quantities of purchasing and sales data. Outside of work, you can find Blaine squaring up for 3s or hitting home runs in “Rec” leagues, cheering on his fantasy teams, and chasing after his newly mobile daughter, Mackenzie.

  • Valarie Geckler

    Director, Client Services

    Valarie joined Stirista in April 2019, bringing over a dozen years of client service and digital agency experience. Her background includes account, project and operations management, marketing strategy, copywriting, web development and lead generation campaign execution. She’s passionate about producing positive change and solving problems for the people and organizations with whom she interacts. She has a B.A. in Communications from St. Mary’s University.

    Outside of the office Valarie is a fan of trivia competitions, the San Antonio Spurs, working on DIY home improvement projects, as well as hiking with her husband and chocolate labrador retriever.

  • Candice Cochran Gupta

    Vice President

    Candice is a founding partner at Stirista. She designed some of the very first collateral, business cards, and websites at Stirista. She majored in graphic design at Full Sail University. Conference planning is one of her favorite things to do at Stirista. When not at work, she’s usually playing with her one-year-old, Avatar, or reading a book. She’s also a fan of Japanese Chins and thinks very highly of them.

  • Jane Diane Hasse

    Director of Human Resources

    Jane has been at Stirista since (almost) the beginning! She has lived and worked all over the world, giving her a unique global perspective on client relationships. Most people don’t know that she earned three Gold Medals and one Silver Medal at the National Veterans Wheelchair Games. Though she no longer needs any assistive devices, Jane still loves working and playing with fellow Wounded Warriors. The water is Jane’s true passion and come autumn you will find her fly fishing in the Adirondack Mountains. Or perhaps just out in a kayak somewhere with her beloved Queensland Red Heeler.

  • Patrick Howard

    Marketing Director

    Patrick is a digital marketer who helps marketers in a variety of industries bridge the gap between data-driven audience targeting and creative messaging. He believes that data is an often overlooked–and vital–part of the creative process, and enjoys helping clients apply that lesson to their own campaigns. In his free time, Patrick enjoys reading and playing video games with his cat.

  • Vincent Pietrafesa

    Vice President of B2B Products

    Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media.

    By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC.

  • Arin Reyna

    Director of Data Services

    Arin has a BS in Computer Science from the University of Texas at San Antonio. He started at Stirista in August 2013. Arin takes on special projects and campaigns from the more demanding clients, along with overseeing integration of Stirista’s data with other platforms, such as Salesforce. Before his time at Stirista, Arin worked as a .NET developer for a number of years. Arin loves sci-fi and his life was forever changed when Star Wars was re-released in the 90s. Can’t find Arin anywhere at the office? He’s probably outdoors playing a variety of sports or fishing in Corpus Christi. After a long day you’ll find him playing with his goofy (and slightly spoiled) dog, Aspen.

  • Mamdouh Aziz

    Accounts Receivable Manager

    Mamdouh graduated with a Bachelor of Accountancy from the Faculty of Commerce – Alexandria University, Egypt. After graduation, he continued working in Egypt for four different companies, in various industries, where he worked his way up to senior positions.

    In 2010, Mamdouh and his family came to the U.S. and settled in New Jersey before making the move to San Antonio in April 2016. Prior to coming to Stirista, Mamdouh worked as a salesman at a local car dealership.

  • Sarina Burdge

    Development Engineer

    Sarina graduated from the University of Texas at San Antonio in 2018 with a bachelor’s degree in International Business Management. Originally from Germany, she moved to the United States in 2011. Sarina has a background in both customer service and data analytics. In her down time, she enjoys crafting, designing, as well as creating costumes and props.

  • Andrew Castaneda

    Data Scientist

    Andrew joined Stirista In December of 2015, bringing with him over four years of technical and customer support. His ability to think outside of the box and to analyze problems is what motivates him. Aside from his passion of The Legend of Zelda, in his spare time, he enjoys quality time with his family and keeping up with the latest technology advances.

  • Dipankar Dey

    Data Research Analyst

    Dipankar joined Stirista in March 2016 as a data research analyst. He has extensive experience in internet data research, blogging and SEO as a freelancer and has done freelance work for Stirista since January 2014. He also is a Silva graduate. In his free time, Dipankar enjoys traveling and learning about affiliate marketing.

  • Daniel Evans

    System Administrator

    Daniel joined Stirista in February 2014, bringing with him over five years of experience in Information Technology. A jack of all trades, Daniel has touched everything in his field, from server implementation to network troubleshooting. He has a knack for solving problems and will go above and beyond to meet every one of our clients’ needs. Daniel indulges in his love for innovation and technology by building or repairing PCs and reading the latest tech blogs.

  • Juveria Fatima

    Marketing Coordinator

    Juveria began working as Stirista’s Marketing Coordinator in late August 2019. A recent UTSA graduate with a Bachelor of Business Administration in Marketing degree, she gained experience in college through internships with two local marketing agencies along with one in Dallas. She even started a medical device company with fellow engineers at UTSA during her senior year and was given the opportunity to pitch it to investors across Texas.

    During her spare time, Juveria loves spending time with her family, especially her nieces, as well as going out with friends or watching “The Office” on Netflix.

  • Arlene Garza

    Graphic Design Manager

    Arlene graduated from the Art Institute of San Antonio in 2015 with a BA in Graphic Design. Before joining Stirista in January of 2016, she gained experience while working as a design intern at the San Antonio Zoo. Arlene works on all the current designs for Stirista from ideas to creation. When not at the office she likes spending her time with her family and friends as well as drawing and painting, and her cat.

  • Brian Gold

    Director, Strategic Partnerships

    Before joining Stirista, Brian was a part of several startups, and has held various positions including Employer Relations Manager, Director of Business Development and VP of Sales. Brian has a natural ability to connect with people from all backgrounds, and enjoys helping individuals and businesses connect. He is creative, resourceful and truly takes satisfaction in building long term professional partnerships. When Brian is not at Stirista, you can find him in his vegetable garden, on the tennis court or finding new ways to entertain his son.

  • Zelena Gonzelez

    Executive Assistant

    Zelena is the Executive Assistant at Stirista and also takes on various tasks for other departments in need of a helping hand. When not compiling data, she often can be found running errands for the office. Moving to San Antonio from Brownsville in 2015, Zelena previously worked as a data clerk for a local school district. In her spare time, she enjoys painting, embroidering, as well as buying paintings from local artists.

  • Jane Alvarez-Hernandez

    Content Writer

    Jane joined Stirista in Nov. 2017 and graduated from the University of Texas at Arlington (go Mavs!) with a Bachelor of Arts degree in Political Science. New to San Antonio, she comes to Stirista with almost 20 years of communications experience, most recently with a major cosmetics manufacturer based in Dallas. In her free time, Jane enjoys spending time with her husband, family, and friends; playing bingo on weekends and seeing the latest flick. A self-proclaimed connoisseur of Tex-Mex cuisine, Jane, and her husband can usually be found exploring spicy new haunts around town.

  • James Holiday

    Digital Intern

    James is currently a student at the University of the Incarnate Word working towards his Bachelor’s degree in Computer Information Systems Cyber Security. Originally from Corpus Christi, he moved to San Antonio in 2014. James has a background in both customer service and IT. In his down time, he enjoys crafting, video games, as well as spending time with his friends and family.

  • Dan Kivela

    Digital Analyst

    Dan grew up in the San Antonio area before moving to Colorado Springs with his family in 2005. While in Colorado, he studied a wide variety of topics ranging from astronomy to culinary arts. A man of varied interests, he spends his free time enjoying video games and cooking. During the winter months, you can find him cheering on the Colorado Avalanche hockey club. He has a strong food service and customer service background, carrying his calm demeanor into the professional world. As a Digital Analyst, he is responsible for helping improve the digital services offered by Stirista.

  • Megan Lambert

    Data Scientist, Digital Projects

    Megan was born and raised in San Antonio, Texas. She graduated from The University of Texas at San Antonio with a double major BBA in Marketing and Business Statistics. Her background is in sales marketing, event planning, social media advertising, and inventory management. In Megan’s spare time, she enjoys playing with her dog and powerlifting training. Her extreme motivation and dedication make her a perfect fit as a Digital Analyst for Stirista.

  • Vincent Lapsley

    Accounting Clerk & Videographer

    After moving to San Antonio from Brownsville, Vinnie continues his studies in Communication at UTSA, which he began at UTB. He is an illustrator, writer, designer, and cartoonist. Outside of work and school, Vinnie works on comic book projects he writes and illustrates for as well as cosplay.

  • Jason Layton

    Graphic Design Intern

    Jason is a graphic design intern. He received his AAS in graphic design from the International Academy of Design and Technology and is currently working towards his BFA in graphic design from the Academy of Art University. Jason's background is in fashion retail, and he is a big fashion enthusiast. During his free time, Jason enjoys going to local art shows and exploring the San Antonio music scene.

  • Dan Ludwig

    Global Sales Executive

    Dan brings 21 years of experience in the technology training industry as a Senior Account Executive with New Horizons. A diligent new business hunter, Dan’s industry knowledge and down-to earth approach to meeting prospective clients is a most welcome addition to the Stirista team. He was born and raised on Long Island, NY where he still resides along with six of his 5 sisters and 3 brothers (all within a 30 mins drive). He is the proud father of sons Kenneth and Robert, 20 and 14 yrs old.

    Fun fact; while studying for a degree in Hotel/Restaurant Management, Dan worked at the Arena Club Restaurant in the Nassau Coliseum during the NY Islanders Stanley Cup dynasty and met the likes of Charlie Daniels, Bob Weir, Ted Nugent, Billy Joel, Peter Frampton, Dicky Betts, Ian Anderson, James Taylor, Carly Simon and Dave Mason.

  • Arlene America Martinez

    Graphic Designer

    Arlene America Martinez graduated from the University of Texas Rio Grande Valley in 2017 with her BFA in graphic design and a minor in marketing. Arlene's specialties include typography, digital photography, advertising, and branding. She has been involved in projects ranging from music video production and marketing campaigns to small project logos, illustration installations, and web design. Constantly creating a variety of projects has kept her inspired to try new strategies, try new perspectives, and research innovative technology to stay up to date on current design trends. Outside of the office, Arlene enjoys spending time with family and friends, playing video games, and working on personal projects.

  • Philip Mundt

    Deployment Engineer

    Philip graduated from Texas A&M University at College Station in 2014 with a BS in Petroleum Engineering. After college, he gained oil/gas field experience, as well as training and experience in the IT industry as an analyst and software developer. He started at Stirista in June of 2017, and is focused on providing both data and deployment services to clients. In his free time, he enjoys staying active and playing sports, especially basketball, tennis, and golf.

  • Erika Nelson Reyna

    Chief Accountant

    Erika graduated with a BBA in Accounting from the University of Texas at San Antonio and started as Stirista’s Account Director in June of 2013. Erika keeps Stirista’s books in order and works to keep up with our clients. If you stop by our booth at a conference you probably will run into Erika, who is experienced with customer service. A lover of both animals and the outdoors, you can find Erika playing volleyball, fishing, hiking, or playing with her dogs when she’s not at work.

  • Katie Smith

    Digital Analyst

    Katie graduated from Utah State University in 2018 with a BS in Marketing. She picked marketing because of the challenging, creative, and diverse career path it provides. Originally from Idaho she loves the mountains and many outdoor activities. Katie and her husband moved to San Antonio in June of 2018 and love the area. In her free time, Katie enjoys being in nature, fitness, reading, eating pizza, and spending time with her husband.

  • Karl Van Delden

    Manager, Deployment and Software Services

    Karl graduated from Texas A&M University in December 2010. A specialist in Information Systems by trade and PC tinkerer by hobby, Karl leverages his experience in business process analysis, coding, project management, agile software development, and technical writing. He coordinates the deployment of marketing campaigns and supports Stirista’s ongoing expansion of new customer interfaces. Born and raised in San Antonio, Karl is an avid appreciator of music, art, sushi, and the outdoors, indulging his wanderlust by swimming, hiking, and scuba diving.

  • jared walls

    Jared Walls

    Creative Copy Manager

    Jared joined Stirista in September 2018 as Creative Copy Manager, tasked with overseeing the development of visitoridgraph.com and the rewrite of Stirista.com.

    Jared’s professional career before joining Stirista is varied, having worked as a technical writer, web editor, and university professor. This diversity of experience makes Jared a great fit for the dynamic nature of the work Stirista does. He holds a B.A. in English with a minor in Spanish from Sam Houston State University, as well as an M.F.A. in Creative Writing from Texas State University.

    When Jared’s not at home hanging out with his wife and twin daughters, he’s writing jokes for Funny or Die, or telling his own around central Texas.