Strategic Lifecycle Insights
We analyze the lifecycle journey that your customers undertake and highlight the opportunities to create more Best Customers. Our analysis produces the Strategic Lifecycle Insight with 5 key initiatives:
Build Your
Best
Customers
When you understand your customers, you are empowered to build your Best Customers.
Data Feeding the Strategy
Our Profile Mart platform integrates customer data from all online and offline sources to create a Complete View of Customer. Identify your Best Customers and generate look-a-like audiences, tie customer profiles with behavioral attributes, and take advantage of fact-based marketing to deliver personalized, and targeted campaigns.
Strategic Insights Drive Tactics
Insights drive tactics for specific customer segment opportunities, like:
TARGET
by Customer or Segment
BUDGET
by Future Value and Conversion
TIMING
of Outreach
CHANNEL
of Activation and Execution
CONVERSION
Baseline and Projection
Receive personalized tactics based on the insights we uncover, all packaged in a Marketing Lifecycle Playbook.
Customer Reviews
Angela M.
“The team is accommodating and responsive. Anytime we have an issue, they go above and beyond to ensure that it has been resolved and our needs have been met.”
Jen H.
“It’s like all of a sudden having this big amazing light shine on the business and you’re able to see things you haven’t seen before.”
