Top 5 Database Marketing Companies (Capabilities & Pricing)

Implementing an effective database marketing strategy requires investing in the right tools.These companies should have important features that promote personalization and campaign measurement. This include features like customer segmentation, lead scoring, email broadcast, easy-to-use email builder, email tracking and excellent inbox delivery.

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In no particular order, here are top 5 database marketing companies and tools that can help you launch a successful database marketing campaign.

1. Marketo

marketo homepage

Marketo is a marketing automation platform that helps marketers deliver only sales-ready leads to their sales teams. This is powered by their Customer Engagement Engine. This feature helps send personalized emails to leads while scoring them based on how they engage with the emails.

Product capabilities:

  • Customer segmentation
  • Lead management
  • A/B testing
  • Landing pages and forms
  • CRM integration
  • Campaign dashboards and reports
  • Marketing calendar

Pricing

Marketo’s pricing is based on packages and bundles. Contact their sales team for actual pricing.

​2. Stirista

stirista homepage

Hey! We made our own list! But, not without good reason.Stirista is your data company, digital agency, email service and display advertising firm rolled into one. Backed by massive in-house data comprised of 250 million+ consumer records database and 30 million+ business database, Stirista is a cost-effective solution for businesses looking to reach their ideal customers without building a marketing database from scratch.Stirista also has proprietary segmentation software that enables our clients to build the precise audience of their ideal customers.Furthermore, Stirista also has competitive conquesting capabilities. Meaning that we can target the social media followers of all your competitors. This is done by matching their social handles against our massive database to produce important customer information. This includes: full name, email address, postal address and phone number. These information can then be leveraged to create relevant direct mail, email, social and display ad campaigns.

Product capabilities:

  • Market evaluation
  • Customer reactivation
  • Data cleansing
  • Data append
  • Creative development
  • Email deployment
  • Planning and strategy
  • Data onboarding
  • Multichannel execution

Pricing

Pricing depends on the goal of your marketing campaign. Contact us to get a quote.

​3. Adestra

adestra homepage

Adestra is a powerful email and data management marketing platform built to support very large marketing broadcasts. One of their best features is their in-house specialists. They are always available to advise on how to achieve the best possible inbox delivery.

Product capabilities:

  • Split testing
  • Automation
  • Campaign management
  • Salesforce integration
  • Advanced reporting

Pricing

A demo request is required to see pricing.

​4. Oracle Eloqua

eloqua homepage

Eloqua, (now owned by Oracle) is a marketing automation platform for B2B marketers. Like most database marketing platforms, it can be used to store customer and prospect information.However, the beauty of this platform is its data-driven functionality. For example, when launching an email campaign, it monitors the prospects activity on your website after they click a link. Most marketing automation platform do not offer this post-click measurement.Also, it captures behavioral information such as emails that lead to website visits, pages viewed on the website and the day they visited. This helps marketers understand prospect or customer behavior. It also comes with lead scoring capabilities. Once an aggregate score is reached, an automated email notification is sent to sales rep for follow up.

Product capabilities:

  • Campaign management
  • Targeting and segmentation
  • Marketing measurement
  • Sales & Marketing alignment
  • Lead management

Pricing

Monthly cost for database < 10k contacts. Basic: $2,000, Standard: $4,000.

​5. HubSpot

hubspot homepage

HubSpot is one of the most popular customer relationship management solutions online today. Plus, their CRM is 100% free!It also comes with great features designed for three major areas of expertise (called hubs): Marketing, Sales and Customer Service.For Marketers, they provide tools that support inbound lead generation efforts through the provision of a blogging platform with web forms. This provides businesses a way to start growing their marketing database. It also has marketing automation and website analytics functionalities.For Sales, it helps provide deeper insight into prospects (such as email tracking) while eliminating manual tasks such as scheduling meetings. It comes packed with ready-to-use sales email templates.You can also set up personalized follow-up emails. With HubSpot, you’ll be immediately notified when a prospect opens an email, clicks a link or even opens an attachment. This allows sales reps to follow up with the hottest leads in real time.For Customer Service, you can create tickets as well as help desks, add live chat and even create customer feedback campaigns.HubSpot truly is an amazing platform if you are considering running a full scale marketing program. Give them a try!

Product capabilities:

  • Lead generation
  • Marketing automation
  • Website analytics
  • Email tracking
  • Meeting scheduling
  • Tickets and knowledge base
  • Customer feedback

Pricing

100% free CRM!

Marketing Hub

  • Free: $0/month
  • Starter: $50/month
  • Professional: $800/month (billed annually)
  • Enterprise: $3,200/month (billed annually)

Sales Hub

  • Free: $0/month
  • Starter: $50/month
  • Professional: $400/month
  • Enterprise: $1,200/month (billed annually)

Service Hub

  • Free: $0/month
  • Starter: $50/month
  • Professional: $400/month
  • Enterprise: $1,200/month (billed annually)

Growth Suite

  • Free: $0/month
  • Starter: $113/month
  • Professional: $1,200/month (billed annually)
  • Enterprise: $4,200/month (billed annually)

See full pricing information

Get Started

There’s truly an abundance of tools available online. We hope you were able to narrow the scope of what you’re looking for in a database marketing company.Contact us to learn how Stirista’s data, digital advertising and email campaigns can fuel your company’s growth.

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About the author

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...


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