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How To Maximize Your Online Budget in Higher Education

Online marketing in higher education is uniquely challenging, particularly for graduate schools and executive education. Not only do you need a steady flow of applicants, but also need qualified applicants to keep your graduation rate up. And it all needs to happen within the confines of a tight budget. However, by targeting the right people, communicating across the right channels, and using proven marketing techniques, you can accomplish all three.

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