Software engineering plays a critical role in powering the platforms, infrastructure, and innovation behind Stirista’s identity and activation solutions, which is why Karl leads the company’s software engineering team across both internal systems and client-facing products.
Since joining Stirista in 2014, Karl has scaled the technology supporting the company’s continued growth across email, CTV, and digital channels. Working across teams and alongside industry partners, he focuses on turning emerging technologies and ideas into practical solutions for a rapidly evolving marketing and data landscape.
Born and raised in San Antonio, Karl earned a BBA in Information and Operations Management from Texas A&M University. Outside of work, he enjoys music, art, travel, hiking, scuba diving, and spending time outdoors.