AUDIENCE ANALYTICS
Uncover actionable audience insights
Use identity-powered analytics to understand your customers, identify high-value segments, enrich audience data, and make smarter marketing decisions.
The foundation of customer intelligence
Comprehensive identity creation powered by the OMNA Identity Graph
CDP+ profiles enriched with strategic metrics like LTV and AOV
Deep understanding of high-propensity audiences across B2B and B2C segments
Analyze your customer portfolio
Stirista combines identity data, demographic attributes, behavioral signals, and audience analytics to help marketers understand who their customers are and what drives engagement. Use these insights to build better segments, personalize campaigns, and answer the “what if” questions behind smarter marketing decisions.
Actionable Audience Insights
Enrich and expand your audience
By layering the OMNA Identity Graph over your database, we connect 40 million business and personal data points to fill the gaps in your existing data and give you a crystal-clear picture of who your customers truly are.
Deep-dive audience profiling
Define and Segment
We analyze your existing first-party data to establish baselines and define exactly who makes up your best-performing and worst-performing segments.
Understand Key Attributes
Our Audience Profile Tool (APT) scores your data against key traits—including financial, social, and behavioral indicators—to reveal what truly drives your high-propensity customers.
Expand to Relevant Clusters
Using these advanced insights, we build intelligent targeting clusters based on high-indexing characteristics, allowing for seamless audience expansion and activation.
Case Study
Stirista’s Audience Profile Tool Decreases Cost Per Dollar Raised By 133%
An agency representing a nonprofit organization that provides direct response fundraising, advocacy, and marketing services for nonprofits nationwide wanted to effectively identify and reach their target audience and ultimately decrease their cost per dollar raised.
0%
Decrease in their cost per dollar raised
$0
Dropping from over $400
Maximize Your Data's Value
Transform customer insights into smarter marketing decisions
Request an Analytics Demo