CTV Advertising Platform & Services
- Managed, Self-Service, or Hybrid
- No Hidden Fees
- Data Included
- Fast First-Party Data Onboarding
Choose How You Run Your CTV Campaigns
Self-Service DSP
Build, launch, and manage Connected TV campaigns directly through Stirista’s DSP, with audience data, campaign controls, and transparent reporting built in.
Managed CTV Advertising
Use Stirista’s team for audience strategy, media buying, campaign execution, optimization, and reporting.
Hybrid Support
Maintain control over your campaigns while using Stirista experts for the parts of campaign execution your team wants to offload.
Reach the Right Households With Better Audience Data
Build and activate audiences using:
- First-party customer data
- Lookalike modeling
- Demographic targeting
- Behavioral audiences
- Purchase intent
- Geographic targeting
- Household-level targeting
Buy Premium CTV Inventory With Greater Transparency
Launch CTV Campaigns in Four Simple Steps
Build Your Audience
Onboard first-party customer data, select an existing audience, or create a custom audience based on your campaign goals.
Build Your Campaign
Choose your targeting, inventory, budget, creative assets, frequency controls, and desired business outcomes.
Launch and Optimize
Activate your campaign across premium Connected TV inventory and continuously optimize delivery based on campaign performance.
Measure Results
Connect CTV exposure to website activity, CRM outcomes, leads, sales, and other meaningful conversions through transparent reporting and attribution.
Go Beyond the CTV Impression
Transparent Reporting
Track campaign performance across delivery, audience, website activity, CRM outcomes, leads, conversions, and creative performance for complete visibility.
Closed-Loop Attribution
Connect CTV exposure to website visits, CRM activity, leads, sales, and other online or offline outcomes to better understand the business impact of your campaigns.
Omnichannel Retargeting
Keep the customer journey moving by reconnecting with your CTV audiences across display, email, and additional digital touchpoints.
Built for Brands, Agencies & Media Teams
Brands
- First-party customer data
- Lookalike modeling
- Demographic targeting
- Behavioral audiences
- Purchase intent
- Geographic targeting
- Household-level targeting
Agencies
- Manage campaigns across multiple clients
- Access flexible buying options
- Provide transparent client reporting
- Maintain greater campaign control
- Use Stirista’s data and audience capabilities
Media Teams
- Launch and manage campaigns directly
- Control targeting, budgets, and frequency
- Access premium CTV inventory
- Monitor campaign delivery in real time
- Use expert support when needed
Frequently Asked Questions
- Connected TV advertising delivers video ads through internet-connected televisions, streaming platforms, and streaming devices. It allows advertisers to reach audiences watching television content outside traditional linear TV.
- Programmatic CTV uses automated technology to purchase and deliver streaming television inventory. Advertisers can use audience data and campaign controls to reach specific households more efficiently.
- A CTV demand-side platform allows advertisers and agencies to purchase, manage, optimize, and measure Connected TV advertising through a centralized platform.
- Self-service gives your team direct control over campaign setup and management. Managed service allows Stirista to handle strategy, media buying, optimization, and reporting. A hybrid model combines platform access with support from Stirista’s CTV experts.
- Yes. Stirista supports fast first-party data onboarding so you can activate your customer audiences across Connected TV campaigns.
- Yes. Stirista’s reporting and attribution capabilities can connect campaign exposure to website activity, CRM outcomes, leads, and other measurable conversions.
- Yes. CTV audiences can be retargeted across display, email, and additional digital channels to create a more connected customer journey.