Summary
Nearly 90% of marketers now use AI in their roles. Traditional static audience segmentation just can’t keep up anymore.
These days, segmentation needs to occur in real time – and AI is here to help!
With the right tech, marketers can now create AI-driven audience segments that update instantaneously.
Like with Stirista’s APT tool, which creates audience profiles with AI assistance. Now you can instantly act on customer insights to uncover highly-targeted (and scalable) audience segments.
It’s time to throw out the old marketing toolbox and take a real peek under the hood – and maybe it’s time to get some new tools.
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