The Algorithmic Advantage

Traditional, static audience segmentation and manual campaigns stopped working long ago. Today’s audiences move fast. And employing AI-powered identity resolution and intelligent automation is the only way to keep up. The good thing is that major breakthroughs in AI tech now allow marketers to resolve identity faster.

It goes like this: AI extends existing real-time resolution capabilities by recognizing patterns in unclear data and surfacing likely intent, helping marketers determine not just who someone is, but what they’re likely to do next (and what sort of messaging that might resonate with them best at that moment). Intelligent, near-instant automation then brings it full circle by activating that understanding across the right channels, whether that’s CTV, email, display, or something different.