B2B Customer Acquisition Strategies are Pivoting
Report
As pandemic fears ease, marketers are adjusting to the new normal of in-person connections
Key Insights
- 72% of B2B marketers report just some, or no, success from their customer acquisition efforts
- 47% of B2B marketers say marketing and sales alignment is the number one contributor to success
- 35% of B2C marketers allocate one quarter of their customer acquisition budget, or more, to digital advertising
Summary
With more restrictions on in-person sales, B2B marketers are relying on new technologies and methods to connect with customers. With that in mind, we recently conducted a survey of senior-level marketers across all B2B industries to see what’s working in the new world of B2B customer acquisition, what’s not, and how they see strategies shifting over the next two years.
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