Six Ways To Connect With Your B2B Website Visitors

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Beware of Dubious Data Providers: A 9-point Checklist

Are you hounded by email pitches offering access to all kinds of prospective business targets?  I am, and I hate it.  As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen.  But when I ask a…

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Team Stirista: Philip Mundt

Our monthly “Team Stirista” spotlight features Philip (Phil) Mundt, Stirista’s computer wiz and athletic deployment engineer from Spring, Texas. Phil’s average day revolves around deploying email campaigns and compiling lists from our database for clients. Let’s learn more about Phil.  1.) What do you like best about working at Stirista?…

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7 Crucial Data-Driven Marketing Trends (For 2019 and Beyond)

As the amount of data that can be collected online continues to rise, more advanced marketing strategies are becoming available. Today, we will look at some data-driven marketing trends to watch out for in 2018 and beyond. Here are the top seven (and most recent) data-driven marketing trends: 1.) The Use…

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Transparency: A Mirage in Today’s Digital World

Going to the movies with a child is always a tough call! As young parents, you either wait for the child to grow up or look for a babysitter. But one day we decided to take our 5-year-old for a movie that promised to be entertaining. Ten minutes into the…

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What Losing a Camera in College Taught Me About Hiring and Ethics in Advertising

As most businesses struggle with millennial retention, the number of full-time people who have ever willingly left Stirista, a company dominated by millennials, can be counted on one hand. This is purely a product of the environment all of us have created – one that’s welcoming, challenging, and rewarding. The…

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Stirista Responds to Facebook’s Recent Statement Regarding Third-Party Data Brokers

As a result of growing client and media questions regarding Facebook’s recent statement concerning third-party data brokers, Stirista is issuing the following statements: Due to ongoing concerns regarding Facebook’s own use of third-party data, be advised that Stirista does not participate in Facebook Partner Categories, which allow Facebook advertisers to…

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How to Combat Bot Fraud in Email Marketing

(Originally published in DMCNY Postings) Email has a reputation as the most cost-effective marketing channel. Consumers like it, too. Research by our DSP partner Adobe found that 61% of consumers prefer to receive offers via email, while only 5% prefer social media. With many data vendors promising guaranteed open and…

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Targeting HR Decision Makers? Get Higher Response Rates with Scout

Clean, triple-verified, real-time data can make all the difference. You’re reaching out to your prospects –  HR departments and companies’ employee benefits decision makers –  but do you know exactly whom you’re contacting? Is the professional contact information in your files correct and up-to-date?  How do you know? Having clean,…

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Stirista Founder Ajay Gupta Talks About His Recent Award from Marketing EDGE

Stirista is honored to learn that our founder and CEO has been named a Rising Star by Marketing EDGE, a national nonprofit devoted to marketing education.  The award goes to six young business people annually.  As described by Marketing EDGE, the Rising Stars Awards honor talented professional 40 years or younger…

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An Insider’s Guide to Attracting More Members to Your Health Club

How Segmenting Your Audience Can Help. It’s the start of 2018 and New Year’s resolutions are in high gear.  When you look at your family and friends, you may notice a couple, if not several, people (perhaps even yourself) who have made a commitment to eating better, stressing less, working…

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