Stirista Welcomes Vincent Pietrafesa as Vice President, B2B Products

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Proving Your Agency’s ROI Begins With Client Buy In

Now that omni channel marketing has become mainstream, relying on isolated media channels seems archaic. But in many ways, that’s exactly what we do with our analytics. We may market in omni channel, but too often we analyze the results in a vacuum. This kind of swim-lane measurement makes it…

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Affordable Digital Marketing for Your Startup

If you’re an entrepreneur, you’ve probably faced a classic marketing dilemma: you need to spread brand awareness, but you have a limited marketing budget. Thankfully, digital marketing has made it easier than ever to market your startup without breaking the bank. In this blog, we will discuss some affordable digital…

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I Started My First Email Newsletter at Fourteen—This is What I learned

I launched my first email newsletter when I was fourteen. An avid pro-wrestling fan, I would email subscribers about developments in the wrestling world. It was a modern-day equivalent of an entertainment blog. To my surprise, and my parents’ shock, the newsletter eventually grew to over 50,000 subscribers. As email…

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Why Using B2B Data in Higher Education Can Increase Enrollment

Every enrollment season, numerous higher education institutions compete over the same pool of prospective students. Any edge can make the difference between meeting enrollment goals and falling short. But with already stretched budgets, finding that edge can be harder than it sounds. However, there is one easily accessible, and often…

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social media audience analysis
Creating Content for a Targeted Audience

Audience targeting is an important tool for helping you hone in on your most likely customers. This tool helps you determine, much more specifically, who buys your product. As you use audience targeting, you’ll likely find that you have a few different demographics to target. To take your strategy to…

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What Becoming a CEO Taught Me About Time Management

All of us start every week with the same number of hours – 168. What we do with those 168 hours will determine how successfully we manage our personal and professional lives. I depend on my calendar and plan out my week every Sunday evening. As the week progresses, I…

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How to Expand Your Targeting with Facebook Custom Audiences

Facebook Custom Audiences enable you to show ads to your target audience. You can target people who have already had interactions with your website or business, or even an acquired list. A custom audience is an audience an advertiser or business builds outside the Facebook platform, meaning they are not…

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What I Learned from a Fresh Look at Display Advertising

What I Learned from a Fresh Look at Display Advertising Starting a business is about solving a problem for your clients. When I started Stirista in 2009, I thought it would be simple enough to help clients target their audiences with great data. However, I began to realize that we…

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How to Boost Your Onboarding Rates for Better Digital Marketing

Onboarding your offline data is a great way to reach your audience online, where most Americans spend over 10 hours a day. However, it can be difficult to get started in the world of DMPs, DSPs, and custom audiences without the help of a digital agency. A good digital agency…

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Are You Ready to Make the Switch to Omni Channel Marketing?

For marketers, omni channel marketing may sound like what we have been doing for years—reaching customers on multiple channels and devices. But omni channel marketing means moving those channels and audiences out of siloes. However, omni channel marketing requires an exceptional understanding of your customers, as well as the means…

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