Advertising Week 2020 Recap: Top 5 Takeaways


Targeting HR Decision Makers? Get Higher Response Rates with Scout

Clean, triple-verified, real-time data can make all the difference. You’re reaching out to your prospects –  HR departments and companies’ employee benefits decision makers –  but do you know exactly whom you’re contacting? Is the professional contact information in your files correct and up-to-date?  How do you know? Having clean,…

Stirista Founder Ajay Gupta Talks About His Recent Award from Marketing EDGE

Stirista is honored to learn that our founder and CEO has been named a Rising Star by Marketing EDGE, a national nonprofit devoted to marketing education.  The award goes to six young business people annually.  As described by Marketing EDGE, the Rising Stars Awards honor talented professional 40 years or younger…

An Insider’s Guide to Attracting More Members to Your Health Club

How Segmenting Your Audience Can Help. It’s the start of 2018 and New Year’s resolutions are in high gear.  When you look at your family and friends, you may notice a couple, if not several, people (perhaps even yourself) who have made a commitment to eating better, stressing less, working…

Fake Twitter followers for sale? What about fake email responses?

Tongues are wagging in the marketing world about the New York Times’s shocking expose about how easy it is to buy fake Twitter followers, and how most of the followers you buy turn out to be “bots” or fake accounts, and not real people. Me, I was not surprised.  Not…

How to Improve Your ROI with Digital Display Advertising

You have seen digital display advertising as you work your way around the Internet and search engines. So, the question remains: How can you send relevant messages to the right individuals or companies? Everyone Is Online As a majority of the world’s Internet searches take place on a cell phone,…

How to Better Target Your Emails to Customers

Possessing a customer’s email address is insufficient by itself to be considered a great advantage in your marketing activities. By using professional email append services where emails and other behavioral data are added to the contact database, you will know more about your potential customer and can market better to…

How Data Enhancement Can Help Boost Your Marketing Efforts

When it comes down to it, you know your business faces a lot of competition. You need to find a way to stand from the rest. One way to extend your reach and acquire new customers – or, get more from your existing ones – is through data enhancement. Many…

Don’t Let Your Email Lists Decay! Good Email Hygiene Improves Deliverability

Emailing those who are not interested and/or who no longer exist at that address are a waste of both time and money. In just one year, 20 to 30 percent of email addresses decay. One of our key services is email hygiene; effectively, this means cleaning your list so that…

When it’s Time to Turn to a B2B Marketing Solutions Provider

Your company needs to grow. You know your current marketing efforts are okay… but they could be better. But, you don’t want to invest in the wrong service or an ineffective marketing plan. It needs to count. Knowing that it’s not as easy to connect to B2B decision makers as…

The Top 25 Data-Driven Marketing Tools to Boost ROI in 2019

Definition of Data-Driven Marketing Data-driven marketing is simply the act of using data collected through consumer engagements with a website to make marketing decisions like creating relevant products, optimizing your website to match what your visitors want and them showing relevant ads and promotions in the future. Answer the following:…

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