How Life-Event Trigger Data Can Revolutionize Your Marketing

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How Data Enhancement Can Help Boost Your Marketing Efforts

When it comes down to it, you know your business faces a lot of competition. You need to find a way to stand from the rest. One way to extend your reach and acquire new customers – or, get more from your existing ones – is through data enhancement. Many…

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Don’t Let Your Email Lists Decay! Good Email Hygiene Improves Deliverability

Emailing those who are not interested and/or who no longer exist at that address are a waste of both time and money. In just one year, 20 to 30 percent of email addresses decay. One of our key services is email hygiene; effectively, this means cleaning your list so that…

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When it’s Time to Turn to a B2B Marketing Agency

Your company needs to grow. You know your current marketing efforts are okay… but they could be better. But, you don’t want to invest in the wrong service or an ineffective marketing plan. It needs to count. Knowing that it’s not as easy to connect to B2B decision makers as…

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The Top 25 Data-Driven Marketing Tools to Boost ROI in 2019

Definition of Data-Driven Marketing Data-driven marketing is simply the act of using data collected through consumer engagements with a website to make marketing decisions like creating relevant products, optimizing your website to match what your visitors want and them showing relevant ads and promotions in the future. Answer the following:…

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How Email Append Services Help Omnichannel Marketing

How to reach anyone A variety of opportunities exist today for companies to reach their clients, customers or prospects. No matter which methods you use, from email marketing to social media, the only way your effort is going to be successful is if you can actually reach the right people with…

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Creating a Bond Through Your Message

Imagine finding a lost baby on a busy street. It will probably remind you of the movie Baby’s Day Out. But that was suspended reality–a happy child gurgling with laughter wreaking havoc on 2 comical, yet ruthless burglars. What if you heard the baby cry? One fine day in March…

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Political Marketing Techniques – How to Build Trust and Integrity in Political Marketing

Have you ever wondered how some politicians seem to know exactly which marketing channels or messaging to use to garner support from their target audience? That’s because many of them use political marketing techniques that focus on data insights and specific contact information to reach the right people. Why Use…

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Six Powerful B2B Marketing Tactics You May be Missing

There are so many great new techniques in B2B marketing today, it’s hard to keep up. Here are a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking…

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Delight Your Customers – Match Message with Action!

Customer Service is a topic everyone has something to say about. We all have had experiences that are good, bad, or ugly. There was this incident that I will always remember. The lady at the soda fountain thought I had ordered for 2 “iced drinks” and handed me 2 glasses…

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Reaching Beyond the Target Audience

Have you noticed how clear children are about what they want? My grandson brings all the energy of a 4-year old to say “I want a Kinder Egg!”/ “I want a kaju Katli [a sweet made with cashew nuts]!”/ “I want my cheese!” Those are three of his favorite things…

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