How Life-Event Trigger Data Can Revolutionize Your Marketing


An Open Letter to Social Media Marketers:

An Open Letter to Social Media Marketers: Thank you!  I’ve learned a lot about social media over the years.  And, as all of you social media marketers know, there’s really no way to learn the tricks of the trade but by putting in the blood, sweat, and sometimes tears that it…

How Strategic Are Your CTAs?

A well-crafted call-to-action (CTA) is the lifeblood of an email campaign. It tells your customer what you want them to do. Not only is it attention-grabbing and interesting, but it also gets to the point. You may be missing out on conversions with potential customers if your CTA is passive,…

Team Stirista: Jane Alvarez-Hernandez

This month’s Team Stirista profile features Content Writer Jane Alvarez-Hernandez. Let’s learn more about her. Tell us about your overall responsibilities at Stirista and what you do on an average workday. I am Stirista’s first full-time, in-house Marketing Content Writer,  hired in November 2017. My daily responsibilities when I first…

Stirista Named Marketing EDGE Corporate Disruptor

Stirista has been named by Marketing EDGE as the Corporate Disruptor for 2020. Stirista will be honored in New York City alongside Lifetime Achievement Award winner Tim Hawthorne from Hawthorne Direct, Corporate Heritage Award winner, Acxiom, and the six outstanding marketing leaders 40 or under named 2020 Rising Stars.  The…

Geo-Targeting: What It Is, Its Benefits and Why You Should Be Doing It

What is Geo-Targeting? Let’s face it: When you are looking for your next marketing campaign to bring in more customers, there are many factors to consider during the planning process. For example, you need to: launch the right message at the right time, target the right demographics and, be ready…

Team Stirista: Dipankar Dey

This month’s Team Stirista blog features Dipankar Dey, our incredible data research analyst, who is based overseas. Let’s learn more: Tell us about your daily and overall responsibilities as well as how your average workday looks. As the Data Research Analyst, my overall responsibilities are helping the sales and marketing…

Stirista Announces Expanded Partnership with LiveRamp

New program offers Stirista’s data and reach for companies seeking to expand into digital Stirista is proud to announce its expanded partnership with LiveRamp, as part of Stirista’s Fusion program to bring best-of-breed data providers into a marketplace for buyers. Who Benefits? Existing LiveRamp clients not currently in its Data…

“Hi. Do you mind if I say hello?”

“Hi. Do you mind if I say hello?” I feel my primary job as VP of Sales is to establish relationships. Selling is a job that has no prize for second place. So any edge, however slight, I can bring to the selling process, I consider valuable. However, in today’s…

Team Stirista: Jason Layton

This month’s Team Stirista blog features Jason Layton, our talented Graphic Design Intern. Let’s learn more about him. Tell us about your overall responsibilities at Stirista and what you do in an average workday. As a graphic design intern, my responsibilities are assisting the marketing team in creating internal collateral…

Stirista and California Consumer Privacy Act 2018 (CCPA)

The California Consumer Privacy Act 2018 (CCPA)  is a law centered on personal data protection for citizens of California. Data privacy protection has become a concern worldwide, prompting regulations to protect individuals’ right to data privacy. The European Union’s General Data Protection Regulation (GDPR) has prompted demand for privacy legislation…

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