Use It Or Lose It: How To Maximize A First Half Underspend

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Looking Back at the Stirista 2020 End of Year Summit

As the first quarter of 2021 comes to a close, it’s easy to see how fast and furiously marketing has changed in the last year. I am inspired to look back at Stirista’s 2020 Holiday Summit for ideas.   The Summit delivered a lively mix of business and pleasure to wrap…

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An Interview With Stirista’s New Chief Strategy Officer Matthew W. Staudt

Fresh off the exciting news of our acquisition of Venture Development Center (VDC), I had the chance to chat with their CEO, and Stirista’s new Chief Strategy Officer,  Matthew W. Staudt.   DO: On the surface, it may look like Stirista and VDC do many of the same things, but…

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Stirista Announces Acquisition of VDC (Venture Development Center)

Adding Unique and Authoritative Data Offerings Will Expand Stirista’s Identity Assets and Power Its New Data Marketplace Exchange Stirista, a data-driven digital marketing solutions provider known for its identity resolution and authoritative data assets, announced today the acquisition of Venture Development Center (VDC), a data marketplace with unique data assets…

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Six Ways To Connect With Your B2B Website Visitors

With author’s permission. Originally published in Biznology November 2, 2020. Website visitors are among your most valuable prospects.  They have found you, searching around for a solution. They’re clearly interested in your category, and very likely they may be in the market for an offering like yours.  The only problem…

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Our Mission

At Stirista, as the year came to a close, we decided to pause for a moment and think about not just who we are now, but, maybe more importantly, who we were and who we will be. As part of this exercise, we vowed to keep it simple, honest, and…

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As Featured in Toolbox Marketing: Why Brands Should Celebrate the End of Third-Party Cookies

Originally published by Toolbox Marketing February 10, 2021 In this article, Matthew Kenyon, VP, Brand Strategy, Stirista, shares a positive outlook on the demise of third-party cookies and increased reliance on existing online identifiers for customer reach and growth. Until recently, the entire history of the world has managed to…

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Stirista Welcomes Craig Belhumeur as Sr. Director of Business Development

Stirista welcomes Craig Belhumeur as Senior Director of Business Development. In his new role, Portland, Maine-based Craig will help steer Stirista’s growing sales and marketing organization, as well as guide the expansion of the organization’s award-winning on-demand client services. Reporting to Vice President of Brand Sales Matthew Kenyon, Craig brings…

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How Technology is Changing B2B Sales Prospecting

In a recent panel discussion, someone asked me, “What is the biggest way technology is changing our lives?” It got me thinking. The Internet is exploding around us, vying for our attention at every turn. It has even become part of our sleep ritual where many of us check on…

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Our 5 New Year’s Resolutions to Better Serve You!

Here at Stirista, like you, we’re going into the new year with eyes wide open and plan to take the lessons we’ve learned from this past year to make 2021 our best year yet! And like you, we’re going to make some New Year’s Resolutions – and keep them! We’re…

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5 Ways to Avoid Being a Boring B2B Marketer

B2B marketing doesn’t have to be boring. As a tech-focused marketer, my inbox frequently falls victim to dozens and dozens of vendor solicitations. Often, they’ve lost me halfway through the subject line. But B2B marketing doesn’t have to be boring or confusing. Marketers have lives outside the office and experience…

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