Stirista Welcomes Vincent Pietrafesa as Vice President, B2B Products


‘Adulting’ May Be Hard, but American Express Understands

Capitalizing on the Theme of Transition We have all experienced the challenges of transitioning from the teenage years to adulthood. What seemed like trials and tribulations then, often persist as bittersweet memories in our minds. Acknowledging this transition, American Express’ ‘Everyday Congrats’ was a campaign that extended a hand to…

Team Stirista: Shikhar Sharma

Tell us more about your daily and overall responsibilities and what your average workday looks like. My main tasks involve working on resolving clients’ queries and questions relating to data extraction, which come in through an in-house ticketing system. My major responsibilities include interacting with clients, understanding and meeting their…

Stirista Promotes Blaine Britten to Vice President of Digital Marketing 

Stirista, an award-winning agency well known in the industry for its enhanced data capabilities, has announced the promotion of Blaine Britten to Vice President of Digital Marketing. His primary responsibilities will include ensuring rapid growth of the digital program on both the data and services sides, along with actively pursuing…

first party data
First-Party Data: What It Is, Its Benefits and to How to Maximize It

In a previous Stirista blog, we talked about third-party data and how it differs from first- and second-party data. Today, we take a deeper dive into first-party data. What is First-Party Data? First-party data is simply your own company’s online or offline data. That is, it’s information your company collects directly…

blaine britten
Team Stirista: Blaine Britten

1.) Tell us about your daily and overall responsibilities, and what your average work day looks like. I oversee the operations of the digital department with the goal of growing business on behalf of our clients. I am fortunate to have a great, highly skilled team that enable me to…

visitor id graph from stirista
Visitor ID Graph from Stirista: Breaking Barriers Between You and Your Website Visitors

In an ideal world, consumers would visit a website, search for the product(s) they desire and purchase all in one fell swoop. But, realistically, we know this doesn’t happen. Research has shown that slightly more than 2 percent make a purchase after a first-time website visit. Therefore, it just makes…

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On the Heels of Receiving Ad Age Award, Stirista CEO Announces Plan to Take Company Public

A number 13 position on Ad Age’s prestigious Best Places to Work list is just the latest in a series of accolades Stirista has picked up in the last 12 months. With massive expansion plans underway, Stirista is preparing to enter a new era and Marketing Director, Patrick Howard, catches up with CEO Ajay Gupta for a frank discussion over high tea.

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customer identity resolution
Customer Identity Resolution: What It Is and Four Benefits To Help Boost Your Next Ad Campaign

B2B and B2C companies are in a fight for customers now more than ever, especially as online sales continue to make huge gains. Companies offering similar products or services are in a continuous race to go “above and beyond” their customers’ expectations as businesses strive to maintain or grow their market share.

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dan kivela
Team Stirista: Dan Kivela

1.) Tell us more about your daily and overall responsibilities, and what your average work day looks like. I am responsible for managing the Great Clips Grand Opening program, which involves selecting audiences for new salons, as well as setting up and optimizing as many as 15 concurrent digital campaigns,…

examples of database marketing
5 Examples of Database Marketing for Customer Acquisition

An increasing amount of data is becoming available every day that can help businesses acquire customers. In this article, we’ll cover various examples of database marketing that can be used by businesses to effectively acquire customers at a lower cost.

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