Data partnership to help advertisers reach customers with relevant, omnichannel messaging. San Antonio-based Stirista has partnered with adsquare – a mobile-first, real-time data exchange company based in Berlin, Germany – to enhance adsquare’s Audience Management Platform for audience targeting. Using Stirista’s household data gathered from online and offline sources, including…
READ MORE
There are many creative ways to implement a successful database marketing strategy. However, marketers need to identify database marketing solutions that fit their business model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, owning your own database could be the invisible weapon that can set you apart from your competition.
Continue Reading
The focus on advertising has magnified in recent years with the emergence of a wide range of platforms and techniques to support them. With so much competition in the market, standing out with messages that engage, increase brand awareness and/or prompt consumers to take action are just a few of…
READ MOREDatabase marketing is all of a sudden the new holy grail. What with customer relationship management, data warehouses, one-to-one marketing, data mining — a number of techniques are capturing management time, attention and bucks, and they are all built around customer information. So now we have an opportunity to pick…
READ MORE
1.) Tell us more about your responsibilities and tasks. What does your average work day look like? Our department works on a pretty wide variety of projects. In addition to supporting our more traditional internal marketing functions, we also work on everything from product-related UX work to creatives for clients…
READ MORE
As a mobile app developer and entrepreneur, increasing both user retention and app monetization are your ultimate goals. In fact, sending push notifications to your users’ smartphones notifying them of new, relevant content can increase your mobile apps’ retention rate by more than double! We can all agree that not…
READ MORE
Now more than ever, data has become a part of our daily lives. Whether we browse websites on our desktops, tablets or smartphones; give out business cards with our contact information in exchange for a free lunch, purchase from a brick-and-mortar store or online, we know that information collected about us (either as individuals or as a company), our interests and our purchasing habits can be used for data-driven marketing campaigns.
Continue Reading
Implementing an effective database marketing strategy requires investing in the right tools.
These companies should have important features that promote personalization and campaign measurement. This include features like customer segmentation, lead scoring, email broadcast, easy-to-use email builder, email tracking and excellent inbox delivery.
Triggered marketing. Event-driven marketing. Event-based marketing. Whatever the name, it’s the talk of the town these days. Essentially, it sets up marketing communications to be generated individually, when some event occurs between the customer and the marketer.
Continue Reading
Progressive (one of the largest providers of car insurance in the U.S.) and Macy’s (a major U.S. retailer) are both multi-billion dollar companies that stay ahead of the curve. Today, we will review real-life case studies that show how these companies use data-driven marketing insights to make business decisions and drive growth.
Continue Reading