How Life-Event Trigger Data Can Revolutionize Your Marketing


Team Stirista: Kiran Kumar

This month’s Team Stirista spotlight features Kiran Kumar, our iOS App Developer, based in our India office. Let’s learn more about Kiran. Tell us about your overall responsibilities at Stirista and what you do on an average workday. My work at Stirista is handling mobile platform projects and web API…

Team Stirista: Valarie Geckler

This month’s Team Stirista spotlight features Valarie Geckler, our fantastic Director of Client Services. Let’s learn more about her. Tell us about your overall responsibilities at Stirista and what you do on an average workday. Everything I do is focused around helping our clients be more successful. Sometimes that manifests…

Insights From the Social Followers of The Lion King vs. Frozen

Purpose:  The purpose of this study is to gain insights into the backgrounds (including gender, age, race/ethnicity, education, the presence of children ages 18 and under in the household, and political affiliations) of the fans of two popular and beloved Walt Disney Pictures films – The Lion King and Frozen…

Team Stirista: Abhishek Saxena

This month’s Team Stirista blog features our esteemed colleague, Abhishek Saxena, Research Analyst for Stirista Solutions, in Bangalore, India. Let’s learn more about Abhishek. Tell us more about your daily and overall responsibilities and how your average workday looks. My work with Stirista is under two different departments. Within IT,…

Bot Fraud 2019: The Sad State of Email Marketing

Tongues have been wagging in the marketing world ever since the New York Times’ shocking exposé in early 2018 about how easy it is to buy social followers. And, how most of the followers you buy turn out to be “bots” or fake accounts, and not real people. I was not surprised…

Team Stirista: Vincent Pietrafesa

This month’s Team Stirista blog features Vincent Pietrafesa, our new Vice President of B2B Products & Partnerships. Tell us about your daily and overall responsibilities as well as how your average workday looks.  As the VP of B2B Products & Partnerships, my overall responsibilities are to not only develop marketing…

Customer Identity Resolution: What It Is and Four Benefits To Help Boost Your Next Ad Campaign

B2B and B2C companies are in a fight for customers now more than ever, especially as online sales continue to make huge gains. Companies offering similar products or services are in a continuous race to go “above and beyond” their customers’ expectations as businesses strive to maintain or grow their market share.

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Advertising on Reddit: How Smart Companies Can Reach Their Niche Audiences

Reddit is a web-traffic powerhouse.  An online forum with over 130,000 sub-forums (subreddits) and communities with 7.55 billion page views a month, Reddit ranks 7th among the social networking platforms after Facebook, Instagram, Facebook Messenger, Twitter, Pinterest, and Snapchat. Reddit’s current online statistics: Monthly active users: Approx. 26.4 million  Registered…

Team Stirista: America Martinez

This month’s Team Stirista spotlight features graphic designer, America Martinez. Let’s learn more about her! Tell us about your daily and overall responsibilities, and how your average work day looks. My overall responsibilities include designing graphics, whether it’s internal collateral, new client projects, social media content or motion graphics. I…

Disruptive Innovation in Marketing: Get Ahead, Get Noticed!

What is disruptive innovation? In the context of business, disruptive innovation is the creation of a new market, which eventually upsets an existing one, displacing market leaders, products, and alliances. Disruptive innovations are more likely to come from start-ups and entrepreneurs rather than more established brands. The reason is simple;…

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