1.) Tell us about your daily and overall responsibilities, and what your average work day looks like. I oversee the operations of the digital department with the goal of growing business on behalf of our clients. I am fortunate to have a great, highly skilled team that enable me to…
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In an ideal world, consumers would visit a website, search for the product(s) they desire and purchase all in one fell swoop. But, realistically, we know this doesn’t happen. Research has shown that slightly more than 2 percent make a purchase after a first-time website visit. Therefore, it just makes…
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A number 13 position on Ad Age’s prestigious Best Places to Work list is just the latest in a series of accolades Stirista has picked up in the last 12 months. With massive expansion plans underway, Stirista is preparing to enter a new era and Marketing Director, Patrick Howard, catches up with CEO Ajay Gupta for a frank discussion over high tea.
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1.) Tell us more about your daily and overall responsibilities, and what your average work day looks like. I am responsible for managing the Great Clips Grand Opening program, which involves selecting audiences for new salons, as well as setting up and optimizing as many as 15 concurrent digital campaigns,…
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An increasing amount of data is becoming available every day that can help businesses acquire customers. In this article, we’ll cover various examples of database marketing that can be used by businesses to effectively acquire customers at a lower cost.
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Data partnership to help advertisers reach customers with relevant, omnichannel messaging. San Antonio-based Stirista has partnered with adsquare – a mobile-first, real-time data exchange company based in Berlin, Germany – to enhance adsquare’s Audience Management Platform for audience targeting. Using Stirista’s household data gathered from online and offline sources, including…
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There are many creative ways to implement a successful database marketing strategy. However, marketers need to identify database marketing solutions that fit their business model and provide a good return on investment. In an era where social media and other forms of advertising get the most attention, owning your own database could be the invisible weapon that can set you apart from your competition.
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The focus on advertising has magnified in recent years with the emergence of a wide range of platforms and techniques to support them. With so much competition in the market, standing out with messages that engage, increase brand awareness and/or prompt consumers to take action are just a few of…
READ MOREDatabase marketing is all of a sudden the new holy grail. What with customer relationship management, data warehouses, one-to-one marketing, data mining — a number of techniques are capturing management time, attention and bucks, and they are all built around customer information. So now we have an opportunity to pick…
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1.) Tell us more about your responsibilities and tasks. What does your average work day look like? Our department works on a pretty wide variety of projects. In addition to supporting our more traditional internal marketing functions, we also work on everything from product-related UX work to creatives for clients…
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