Our monthly “Team Stirista” spotlight features Vin (Vinnie) Lapsley, Stirista’s marketing intern. Vin aptly juggles his role in marketing editing blog posts while also working behind the scenes with the accounting department – paying invoices, writing checks and overseeing other accounting tasks. Let’s learn more about Vinnie. 1.) Tell us…
READ MOREMarketers need to embrace database marketing to effectively reach their audiences and send the right messages. That’s easier said than done. There are several reasons why marketers continue to struggle when implementing data. Here are a few:
Continue ReadingThere is nothing more valuable to a business than happy, loyal customers. Database marketing (also known as customer relationship management) is key to keeping customers happy and having them continue to choose your brand over competitors.
Continue ReadingThere seems to be a lot of confusion these days as to what database marketing really is. In this guide, we will cover: The definition of database marketing Types of database marketing Importance of database marketing Database marketing companies Real-life database marketing examples Database marketing strategies How to build…
READ MOREStirista, an industry leader in mega data and microtargeting that recently ranked among the 2018 Inc. 5000, is proud to announce its acquisition of PushWizard, a free service that allows developers to send unlimited push notifications — messages sent from apps — to unlimited users’ iOS and Android devices. Plus,…
READ MORECan’t-miss tips for boosting your ROI! It’s estimated that most Americans are bombarded with between 4,000 to 10,000 ads each day. From small mom and pop shops to huge multinational corporations, it seems that just about every business has gone digital. Messages come at us from every direction — email,…
READ MORESAN ANTONIO, Texas – October 3, 2018 – Full-service marketing agency Stirista has acquired push notification service, PushWizard, to help drive better digital marketing strategies through more complete customer views. The acquisition will help Stirista enhance its Consumer Identity Graph marketing database with mobile ad targeting identifiers. The updated push notification service…
READ MOREOur “Team Stirista” spotlight for September features Jared Walls, the newest member of the Stirista team! Jared’s role is as Creative Copy Manager, overseeing the copywriting team and leading new projects in the marketing department. We welcome Jared to the team with a “Team Stirista” blog featuring his responsibilities and…
READ MOREThe New York Times carries a series called The Week in Good News. This newsletter, a harbinger of hope, brings stories that make one smile. Amid the cacophony of angry debates about nothing, in particular, these are stories that make one feel happy and proud to be alive because there…
READ MOREThere is no shortage of articles about data-driven marketing. Unfortunately, only a handful of them gives you actual examples of how data-driven marketing is implemented. But before discussing the various examples, let’s define data-driven marketing. Data-driven marketing is defined as the use of data collected through consumer engagement with a website, product or…
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