Bot Fraud 2019: The Sad State of Email Marketing


Jumpstart brand engagement with great storytelling

Once upon a time, we all realized email marketing is hard. Getting it right can be a delicate balancing act. You want to engage prospects without annoying them, but you also want to promote your brand without being too pushy. The secret to getting it right is through storytelling. This approach…

Three ways email marketers can innovate using data

Big data is changing what email marketers can do with their campaigns– and if you fail to keep up with these changes, you’l be left behind. A recent survey from Monetate and Forrester Research found that data innovation is essential to marketing. More than 40 percent of marketers surveyed said that failure to…

What is the Internet of things and how does it affect marketers?

The Internet of things is more than just a hot buzzword–it’s reality. If you take a look at Google Trends for the phrase “Internet of things,” the number of searches has risen dramatically over the last few months. There’s growing interest in this phenomenon, but people are still confused about what…

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Facebook Is Still the Top Dog in the Social Sphere

As one of the oldest social networks on the block, Facebook is sometimes less exciting to talk about than newcomers like Snapchat. On the other hand, with millions of global users, Facebook is still the primary player for many businesses. In fact, according to an infographic from, 58 percent…

Why Omnichannel Marketing is Necessary

Email marketing is still the best way to reach buyers and increase conversions, but that doesn’t mean your email has to work all by itself. Email is most successful when it’s integrated into an omnichannel approach. According to Business 2 Community, email is one of the most effective ways to drive…

Is clickbait the worst thing to ever happen to content marketing?

With the rise of BuzzFeed and Distractify, clickbait headlines are becoming a hot topic in the marketing world. Satire sites like Clickhole, a spinoff of The Onion, have even started to mock the clickbait trend. But here’s the question: is clickbait actually bad? In some ways, it’s not. It’s a problem when…

Calm down your angry customers with email marketing

What do you do with angry customers? As a marketer, do you just pass them off to customer service? Angry consumers are a problem for an entire organization, not just one department. And the storm clouds are brewing faster now than ever before. Arizona State University’s W.P. Carey School of Business…

Customers like personalization, but brands aren’t budging

Customer data has a huge impact on email marketing, so why aren’t businesses using it more effectively? As technology advances, customers are less willing to waste their time on businesses that don’t make the shopping experience more relevant to their interests. For example, Amazon is a tough competitor for many online retailers…

Ripe for the Pickin’: Gathering Votes with Political Marketing

Autumn is in full swing. This means it’s time to pass the pumpkin flavored everything, find the gloves stuffed in the back of the closet (just in case), and curl up on the couch to watch political attack ads.  The latter might not be featured in a televised holiday movie,…

Meet Your Market: Billennials

This is Meet Your Market, a series of posts for those who want to learn more about their customers. This series caters to business owners and decision-makers alike who want a quick peek into the lives of the people who fuel their businesses. Today’s post focuses on understanding and embracing the…

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